Speaking of Power: Personal Deixis in Prabowo’s Presidential Rhetoric

Abstract

This study aims to investigate Prabowo's political perspective and perspective in building power relations through an analysis of the use of deixis persona. The focus of this research includes the types of personal deixis, power relations built using persona deixis, and the construction of Prabowo's political identity. The method used is qualitative research with data sources in the form of Prabowo's communication in interactions with the public and state officials taken from YouTube videos. The data collection technique is carried out through three stages, namely the transcription of all Prabowo's speeches in various forms of communication, the recording of all deixis personas that appear in various contexts, and the classification of data based on their type. The data was analyzed using a pragmatic matching method. The results of the study show that deixis in Prabowo's speech is not just a linguistic tool, but a rhetorical device that is full of ideological meaning. Prabowo seeks to balance personal authority with collective inclusivity, create warm quasi-relations, and affirm his political image as a national leader who is firm, inclusive, close to the people, and has a national vision.