Sustainable Business Strategies and Global Competitiveness in the Peruvian Coffee Sector

Abstract

This study explores the impact of sustainable business practices on the international competitiveness of Peruvian coffee exporters, with a particular focus on small and medium-sized enterprises. As global consumers increasingly prioritize ethical sourcing and environmental responsibility, sustainability has become a critical factor for market differentiation in the coffee industry. Through in-depth analyses of industry practices and pertinent literature, this research examines how economic, environmental, and social sustainability strategies—alongside digital tools such as traceability platforms—enhance export potential. It also identifies key obstacles, including high certification costs, limited access to finance, and technical support gaps, that hinder the widespread implementation of sustainability initiatives. The findings highlight that while sustainability presents real opportunities for branding and value creation, targeted support mechanisms and inclusive strategies are essential for smallholder adoption. This study adds to the literature on sustainable value chains and export development in the Global South, providing practical recommendations for exporters, cooperatives, and policymakers to improve sustainability performance and leverage it for long-term competitive advantage in the global coffee trade.