Generation Y and Z Filipino Consumers’ Purchasing Behavior on Electronic Products in Shopee and Lazada

Abstract

Consumer Electronic Products are deemed essential in the new normal. Even with the increasing popularity of online marketplaces in the country, Filipinos are meticulous or careless in choosing a product. This pandemic has changed consumer behavior factors over the long term for further research - that is why this study aims to describe and identify the most influential purchasing behaviors of electronic products on Shopee and Lazada. Further understanding how the generations differ from each other’s purchasing behavior; Knowing also the preferred online marketplace by Filipinos. The researchers conducted a quantitative descriptive-comparative study to achieve the objectives and gather data through an online survey. From the results, Filipino consumers’ most influential purchasing behavior is the Product-Related Details. Filipinos wanted to physically assess the electronic product but with the restrictions of buying the product online. It is hard to base on all the product information, reviews, and feedback from other buyers.