Consumer Trust in Mobile Phone Industry: Comparative Study on Traditional Commerce & E-commerce

Abstract

This paper aims to determine the factors that influence consumers’ decision-making prior to purchasing mobile phones in e-commerce platforms and retail establishments, otherwise known as traditional commerce. Although previous studies have been conducted in understanding consumer trust, this research specifically focuses on a specific industry only, which was a decision made in order to narrow down and better understand the consumer buying behavior, as opposed to having multiple industries which would result in inaccurate findings. Variables used were determined based on related literature leaning towards comparative research, as well as consumer buying behavior. Several methods, including descriptive statistics and independent t-test calculations, have been conducted by the researchers to come up with a conclusion that can assist consumers in having ample knowledge before purchasing a mobile phone on different commerce platforms. The researchers concluded that Traditional commerce is much preferable by the consumers with regards to these factors; credibility perceived ease of use, and satisfaction.