Digital Innovation Performance of Selected Returnee Employees Among Selected It Companies in Guangzhou Towards an Improved Organizational Culture

Abstract

This study examined the digital innovation capabilities of returnee employees in selected IT companies in Guangzhou and their impact on organizational culture. A sample of 235 returnee employees from 25 small and medium-sized enterprises (SMEs) was analyzed to evaluate digital innovation performance indicators, such as success rate, speed, quality, market influence, and internal efficiency improvement. The study also assessed the relationship between the employees' backgrounds and digital innovation performance on organizational culture. Findings indicated that most returnee employees were male, aged 36-40, and held college degrees. Digital innovation performance was rated highly effective, with differences significant based on age, education, and years of service in the current organization, but not gender or role. Excluding market influence, there was a positive relationship between digital innovation performance and organizational culture, with internal efficiency improvement having the strongest correlation. Recommendations were made to boost digital innovation and organizational culture through enhanced employee engagement, technology adoption, and continuous improvement.