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• The Effect of Internal Marketing Practices on Internal Brand Equity in the Ghanaian Pharmaceutical Industry

  Samuel Otoo, Daniel Kasser Tee

  2025-12-06

• Does Attitude Matters in the Relationship of Green Brand Position and Green Brand Knowledge on Switching Intention of Green Product?

  Wachidatun Tara Gading, Rini Kuswati, Nur Achmad, Wuryaningsih Dwi Lestari

  2024-02-05

• The Moderating Effect of the Country of Origin on Smartphones’ Brand Equity and Brand Preference on Customer Purchase Intention

  Angelo Clark Castillo, Aimee Margaret Flores, Lance Matthew Sanchez, Arthur Yusay, Marie Abigail Posadas

  2022-03-23

• Impression of Social Media Influencers towards Customers of Locally Manufactured Cosmetic Beauty Products

  Christine J. Concepcion

  2025-04-06

• TikTok as a Platform for Marketing Campaigns: The effect of Brand Awareness and Brand Recall on the Purchase Intentions of Millennials

  Mary Aubrey G. Gesmundo, Melvin Dave S. Jordan, Wee Hansei D. Meridor, Dainielle Vien Muyot, Mary Caroline N. Castano, Agnes Jocelyn P. Bandojo

  2022-05-06

• Challenges of Social and Digital Media Engagement for Established Brands: A Rise of Crowd Culture

  Mahmud Wahid, Zinat Sultana

  2023-03-11

• The Impact of e-WOM and Celebrity Endorser on Purchase Intention Mediated by Brand Image: A Study on Halal Cosmetic Products

  Astri Indriana, Muhammad Sholahuddin, Rini Kuswati, Soepatini

  2022-12-04

• Brand Activism: Impact of Woke Advertising on the Consumers’ Attitude and Brand Perceptions Towards Purchase Intention

  Carlos Cristobal, Alyssa Rhose Del Prado, Ansberto Cagampan, Ernesto Dimaculangan

  2022-03-23

• The Impact of Brand Equity of Korean Barbeque Restaurants on Purchase Decision among Generation-Z in Metro Manila

  Rogemar Caldito, Daniel Kyle Candano, Kim Beatrice Diaz

  2022-02-11

• The Effectiveness of Fashion Influencers in Influencing the Purchase Interest of Millennial Generation Consumers in Indonesia

  Zahra Bhima Absharina, Anita Dwi Yuriani , Evelyn Hendriana

  2021-11-03

• Advertising Appeals influencing the Brand Engagement of Gen Y and Z in terms of Social Media Pre-roll Advertisements

  Erll Angelo De Leon, Ma. Bianca Resuta, Derie Rose Virtusio

  2022-03-31

• The effect of Price and Brand Image on Purchase Decisions and their Implications on Consumer Satisfaction of Ebara Pump Products in Jabodetabek

  Roy Harry Martin Siregar, Adi Nurmahdi

  2021-07-04

• The Effect of eWOM and Webcare on Customer Engagement and Brand Loyalty toward Live Streaming Platforms

  Jiali Zhu, Xia Lin

  2024-07-28

• Influencer Marketing Factors Affecting Brand Awareness and Brand Image of Start-up Businesses

  Keith Bonus, Jasmin Raghani, John Kenneth Visitacion, Mary Caroline Castaño

  2022-03-05

• The Influence of Brand Recognition and Benefits on Consumer Relationship Quality: A Case Study of Habib Gulzar's Food Products

  Abdul Khalil Bizhan Parsa, Ghulam Rasoul Fazli, Sebghatullah Rashid Rasoli

  2023-12-16

• Does the Magic Elixir of Treasure Rejuvenate the Elderly Work in the End - Taking Tiffany as an Example: A Study on the Brand Strategy of Younger Jewelry Industry

  Liuyue Jiang, Zhexuan Lyu

  2023-09-28

• The Impact of Purchasing Intentions on Retail Home Improvements in E-Commerce on Generation Y and Z's Brand Engagement

  Nicole Andrea Bañares, Jazmine Andrea Go, Marc Angelo Nuñez, Derick Paul Taporco

  2022-03-09

• Digital Marketing and Social Media as a Strategy to Increase Brand Awareness: Case Study Increasing the Number of Students on Brand Awareness in Social Media and Digital Marketing Activities in Higher Education X

  Detya Wiryany, Maudy Rizkiana Poedjadi , Ita Rahmawati

  2023-07-28

• Strategic Brand Positioning through Cultural Event Programming at Garuda Wisnu Kencana Cultural Park

  Erica Pricilla Tjiadarma, Ilma Aulia Zaim

  2025-07-10

• The Impact of Online Advertisement on Building a Brand and on Purchase Intention

  Xyrille Christian Cabigting, Angela Denise Marallag, Bryan Paulo Mariano, Jun Grimaldo

  2022-04-16

• Product Placement in Filipino Films: An approach to Consumer Purchasing Intention

  Camile Candi Ong, Chris Joselle Santiago, Coleen Kirk Verdejo

  2022-03-03

• The Impact of Influencer Marketing on Consumers’ Brand Perception of Travel Applications

  Fatima Amagsila, Ella Mae Cadavis, Jhon Paul Callueng, Jc Reimark Manio

  2022-04-05

• Impact of Content Marketing on the Brand Image of Selected Unilever's Personal Care Brands through the Social Media

  Mariel Kathrine Mañosca, Allyssa Kyla Poyaoan, Jake Vitug

  2022-02-04

• The Role of Purchasing Decisions Mediating Product Quality, Price Perception, and Brand Image on Customer Satisfaction of Kopi Janji Jiwa

  Janes Rivai, Zulfitri

  2021-07-07

• Perception of Filipino Skincare Product Users on the Effectiveness of Social Media Influencers vs Celebrity Endorsers as Brand Ambassadors

  Rayne Lianne Lim, Mar Zhayvier Rosales, Alliah Therese Salazar, Earl Pantoja

  2022-02-18

• Effects of Social Media Marketing on Consumer Purchase Intention in the Retail Sector of Australia

  Syed Ibrar Hussain, Ranga Chimhundu

  2023-01-23

• Dove’s Real Beauty Campaign in India: Localizing a Global Purpose Brand

  Vaishali Prabhakar

  2025-10-07

• Packaging Attributes and Consumer Patronage of Cosmetics in Calabar Metropolis, Cross River State

  Ezekiel Tom Ebitu, Samuel Etuk, Joy Ekoi Ofem, Olom, Patricia Akwaya

  2021-04-30

• Impact of Advantageous Campaigns on Customer-Brand Relationship Building Through Social Media Marketing

  Sultan AL-Mashrafi, Zaheer Ahmed Khan

  2022-01-18

• Mismatched Endorsement: Role of Korean Endorsers on Philippines’ Telecommunication Brands

  Earl Pantoja, Wennie Grace Dela Torre, Amabelle Inacay, Jadyn Gail Ornopia

  2022-03-23

• The Assessment of the Usage, Attitude, and Image of Filipino Students Utilizing Motorcycle Taxi Hailing Services as Alternative Transportation in the NCR

  Karl Nikolai Manaois, Ronald Romero, Ronaldo Tan, Rommel Matienzo Jr, John Carlo Abadilla, Joshua Biscocho, Rappunzel Manaoat, Bernard Letrero

  2024-10-19

• The Effectiveness of Social Media Influencers in the Cosmetic and Skincare Industry to the Purchase Intention of the Generation Z Filipinos

  Ronn Alexis Castillo, Czarina Zoy Jaramillo, Leonard Sy

  2022-03-31

• Analysis of the Marketing Strategy of the New Product Innovation in the Highly Saturated Fast-Moving Consumer Good (FMCG) Market: Study Case: ABC Sweet Soy Sauce with Flavor from the Kraft Heinz Company in Indonesia)

  Megawati irawan, Dina Dellyana

  2023-07-12

• Factors Influencing Shopee Users’ Intention to Purchase Products during Shopee Philippines’ Big Online Shopping Events

  Isabela Bacay, Roiel Anthony Ramirez, Franceline Naomi Ramos, Jun R. Grimaldo

  2022-03-23

• An Analysis of Gen Z's Electronic Gadgets Purchase Intention in Selected Cities in Metro Manila

  Napolie Joyce Buenafe, Hannah Mae Espedido, Kyle Rainier Samonte, Althea Karmen Vitto

  2022-01-13

• The Impact of Viral Marketing Collateral on Brand Image: “#KwentongJollibee” Advertisement

  Van Kevin Li, Patricia Alexandria Ongpauco , Janine Therese Rubante

  2022-03-13

• Analysis of Social Media Marketing (SMMas) Strategy in Increasing Brand Awareness and Consumer Purchase Intentions

  Billy Prayoga, Detya Wiryany , Maudy Rizkiana Poedjadi

  2023-07-28

• Measuring the Influence of Product Placements in Korean Dramas on the Act of Purchase of Filipino Audiences

  Bernard Angelo Advincula, Madelaine Bernardo, Andrea Nicole Soriano

  2021-12-31

• Consumer Choice in Holiday Park Vacations: Exploring Decision-Making Beyond Economic Factors

  GAN YUANMEI

  2025-03-13

• Marketing Affiliates, Influencers, and Purchase Decisions of Shopaholic Users in Jakarta

  Husnayetti Husnayetti, Cantika Awalya Ramadhanty, Erion Erion

  2023-01-17

• The Impact of Service Quality Using the Carter Model on Customer Satisfaction in Indonesian Islamic Banks

  Nur Faizah, Wiyadi, Muhammad Sholahuddin

  2023-10-05

• Marketing Strategy Proposal to Rebound the Declining Revenue of Burger King Indonesia in the Covid Aftermath Period

  Ruth Anindya Ratih Dewi Hartono, Yos Sutiyoso, Sahat Hutajulu

  2024-10-15

• Analyzing Consumer Behavior Towards Luxury Jewelry Brands

  Erika Austria, Alyssa Gabrielle Peralta, Belle Chloe Dacara

  2022-01-27

• Exploring the Role of Blockchain Technology in Enhancing ProductQuality Perception and Purchase Behavior in Cross-Border E-Commerce Cosmetics

  Liu Xiaoling, Ahmad Yahya Dawod

  2025-08-31

• A Study on Utilizing Social Media Advertising through “Instagram Aesthetics” to Drive Purchase Intention

  Angelu G. Alcaraz, Graciela Reneé C. Balmori, Jellah Daryl C. Ricalde, Earl Pantoja

  2022-03-03

• Elements of Online Advertisements: Its Impact on Late Generation Z’s Purchase Intention

  Mark Ryan Mergillano, Bryan Gabriel Nabor, Rhixonn Rourkee Halili, Kristian George Hinanay, Jun R. Grimaldo

  2022-05-06

• The Impact of Supply Chain Management of Corporate Financial Performance from A Green Perspective: Basis for Sustainable Business Practices Framework

  JingBo Li , Cong Cong, Nelson R. Garcia, Wei Yuan, Huan Liang, Zhenting He

  2025-07-31

• Analyzing the Decline of Luxury Women’s Shoe Brands in China: A Market Analysis – Based Study of STUART WEITZMAN

  Ruixi Hu

  2024-08-07

• Personalization and Consumer Privacy: Balancing Targeted Marketing with Trust

  Akhtaruzzaman Khan, Sanjida Akter Sarna, Md.Abul Kalam Azad

  2020-06-25

• An analysis of Gen Z’s Purchase intention of Video Games within Metro Manila

  Lian Thorjie Lim, Enrico Miguel Peralta, Martin Jego Solano

  2022-03-28