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• Advertising Appeals influencing the Brand Engagement of Gen Y and Z in terms of Social Media Pre-roll Advertisements

  Erll Angelo De Leon, Ma. Bianca Resuta, Derie Rose Virtusio

  2022-03-31

• Penetrating through Distractions: Analyzing the Function of Storytelling Advertisements in Attracting the Focus of Gen Z Customers

  Donn Enrique Moreno, Rocky Angelo Gabatin, Mical Angela Agleron, Christian Gavasan, Emmanuel Hiro Santos, Shan Rowell Tiongson

  2023-05-03

• Generation Z versus Zillennial: Deliberating the Reflexive Leadership Context within the Organizational Transformation of Saudi Arabia

  Mustafa M. Bodrick, Mohammed I. Alassaf, Aws Obaid, Mutlaq Almutairi, Abdulrahman K. Albisher, Ibrahim M. Alhabib, Mohammed I. Alsuhaim

  2025-05-13

• An analysis of Gen Z’s Purchase intention of Video Games within Metro Manila

  Lian Thorjie Lim, Enrico Miguel Peralta, Martin Jego Solano

  2022-03-28

• An Analysis of Gen Z's Electronic Gadgets Purchase Intention in Selected Cities in Metro Manila

  Napolie Joyce Buenafe, Hannah Mae Espedido, Kyle Rainier Samonte, Althea Karmen Vitto

  2022-01-13

• Why Professional Branding: What difference will it make for me (as Gen Z)?

  Mustafa M. Bodrick, Ibrahim Alhabib, Mohammed Alsuhaim, Hani Alqarni, Yasir S. Almuways

  2024-05-24

• Purchase Intentions of the Working Gen Y Against Working Gen Z on Online Ads with Informal Language

  Marina Patricia Solidad Taniguchi, Marco Sebastianne S. Ponce, Hanley Therese R. Tan, Darwin L. Borromeo

  2022-02-19