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• Exploring the Interaction of Incentives and Benefits on New Product Performance

  Yinghong Susan Wei

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• Analysis of the Marketing Strategy of the New Product Innovation in the Highly Saturated Fast-Moving Consumer Good (FMCG) Market: Study Case: ABC Sweet Soy Sauce with Flavor from the Kraft Heinz Company in Indonesia)

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• Examining the Influence of Innovation, Market Orientation, and Entrepreneurial Orientation on Marketing Performance in the Batik Industry

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• Digital Marketing and Business Performance of Selected Micro-Enterprises in China

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• The Role of Purchasing Decisions Mediating Product Quality, Price Perception, and Brand Image on Customer Satisfaction of Kopi Janji Jiwa

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• A Study of Customer Differences on UCPB Savings Bank’s Product and Services, Performance, and Reliability

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• The Future of Enterprise Portfolio Management in the Age of Generative AI

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• Evaluating the Effectiveness of Different Machine Learning Models in Predicting Customer Churn in the USA

  MD. Sohel Rana, Anchala Chouksey, Bimol Chandra Das, Syed Ali Reza, Muhammad Shoyaibur Rahman Chowdhury, Mir Mohtasam Hossain Sizan, Reza E Rabbi Shawon

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• Meta-synthesis Method in the Field of Sustainable Industrial Production Strategies

  Milad Javadi, Kamilia Mehrabi Jorshary, Maryam Mazrooie, Fahimeh ebrahimisadrabadi, Ali Shojaee

  2025-06-10

• Enhancing Production Strategies Using Service-Oriented Architecture and Enterprise Service Bus in Manufacturing Companies

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  2025-06-02

• The Influence of Leadership Behaviour on Organizational Culture Among the Academic Deans of State Universities and Colleges (SUCs) in Panay Island, Philippines

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• Proposed Business Growth Strategy for an Advertising Production Company That Penetrates the Small and Medium-Sized Business Market in Jakarta: A Business Case, Rentjana

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• Advancements in Retail Price Optimization: Leveraging Machine Learning Models for Profitability and Competitiveness

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• Examining 4A’s Marketing Framework for Marketing Strategy Proposal of Medical Device Product to Increase Market Share: A Case Study of PT MM Indonesia

  Damairia Anugerah, Sonny Rustiadi

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• Predictive Analytics for Customer Retention: Machine Learning Models to Analyze and Mitigate Churn in E-Commerce Platforms

  Md Sakibul Hasan, Md Abubokor Siam, Md Abdul Ahad, Mohammad Nazmul Hossain, Mehedi Hasan Ridoy, MD. Nazmul Shakir Rabbi, Arat Hossain, Tanaya Jakir

  2024-08-11

• Impact of Energy Prices and Macroeconomic Variables on GDP Prediction UK: Machine Learning Approach

  Piyumi Perera, Anil Fernando

  2024-10-03