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• Analysis of the Marketing Strategy of the New Product Innovation in the Highly Saturated Fast-Moving Consumer Good (FMCG) Market: Study Case: ABC Sweet Soy Sauce with Flavor from the Kraft Heinz Company in Indonesia)

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• Examining the Influence of Innovation, Market Orientation, and Entrepreneurial Orientation on Marketing Performance in the Batik Industry

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• Examining 4A’s Marketing Framework for Marketing Strategy Proposal of Medical Device Product to Increase Market Share: A Case Study of PT MM Indonesia

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• AI-Driven Consumer Behavior Insights and Human-Centered Marketing Strategies for Enhancing Engagement and Innovation

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• Exploring the Role of Blockchain Technology in Enhancing ProductQuality Perception and Purchase Behavior in Cross-Border E-Commerce Cosmetics

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• Marketing Strategy Proposal to Rebound the Declining Revenue of Burger King Indonesia in the Covid Aftermath Period

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• The Future of Enterprise Portfolio Management in the Age of Generative AI

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• Applying Deep Learning and Generative AI in US Industrial Manufacturing: Fast-Tracking Prototyping, Managing Export Controls, and Enhancing IP Strategy

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• The Impact of Blockchain Technology on Supply Chain Production Strategies

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• Business Performance Optimization through Literacy Finance and Technology Finance with Role Government as Moderation in Small and Medium Enterprises Regency South Nias

  Samalua Waoma, Ernani Hadiyati, Dwi Orbaningsih, Umi Muawanah

  2026-05-07

• Determine and Clarify the Primary Elements for Measuring Agility in Mining Industries

  Milad Javadi, Ahmad Latifian, Maryam Mazrooie, Fahimeh Ebrahimisadrabadi

  2025-06-02

• Customer Behavior and Factors Influencing the Patronage of Thrift Banks in China

  QU YING

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• Suggestions on the Development of the Health Insurance Industry during the Normalization Phase of COVID-19 in China: Based on the Comparative Analysis Method

  Yue Lin, Yixiang Fang

  2023-03-02

• Personalization and Consumer Privacy: Balancing Targeted Marketing with Trust

  Akhtaruzzaman Khan, Sanjida Akter Sarna, Md.Abul Kalam Azad

  2020-06-25

• Factors Determining Turnaround Strategies for Declining, Large, High-tech organizations

  Benita Bommi Felicia Jeyasingh

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