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• A Case Study on Factors Affecting the Perception of Customers in Purchasing Air Fryer Products: Basis for a Proposed Enhanced Marketing Promotion Program

  Terrence Arvin S. Auyong, Shawn Caesar M. De Jesus, Donnel Doglas G. Maralit, Aaron Joshua T. Obeles, Francis Lawrence B. De Jesus

  2022-05-15

• Does Attitude Matters in the Relationship of Green Brand Position and Green Brand Knowledge on Switching Intention of Green Product?

  Wachidatun Tara Gading, Rini Kuswati, Nur Achmad, Wuryaningsih Dwi Lestari

  2024-02-05

• The Relationship between Culture and Entrepreneurship: The Role of Trust

  Abdullah Al Rian, Ashrafuzzaman Hera, Sheikh.Rakib-Ul-Haque Chowdhury, Mst.Ireen Parvin, Nure Alam Khan, Md. Atikur Rahaman, Mohammed Julfikar Ali, MD OMAR FARUQUE

  2024-09-11

• The Safety Measures on Electronic Banking Operations and Its Cybersecurity: Basis for Enhancement Plan

  Hu Benhang, Huang Furong, Yang Jian, Zhou Yingmei

  2024-08-24

• The Relationship Between Trust and Intention to Recommend: The Role of Content Quality, Website Design and Enjoyment

  Amanda Yuliana, Lilik Wahyudi

  2021-11-28

• Implementation of Risk Management and Capital Structure on Financial Performance: A Study of Islamic Banking in Indonesia

  Ida Nihayah, Y. Anni Aryani

  2022-07-23

• The Role of Purchasing Decisions Mediating Product Quality, Price Perception, and Brand Image on Customer Satisfaction of Kopi Janji Jiwa

  Janes Rivai, Zulfitri

  2021-07-07

• Marketing Affiliates, Influencers, and Purchase Decisions of Shopaholic Users in Jakarta

  Husnayetti Husnayetti, Cantika Awalya Ramadhanty, Erion Erion

  2023-01-17

• Invasion or Personalization: An Overview on User Attitudes towards the Privacy Issues in Targeted Advertising in NCR and Its Effect in Consumer Purchase Behavior

  Bea Andrea Antonio, Kyra Lyn Dela Cruz, Aaliyah Isis Jimenez, Earl Pantoja

  2022-03-23

• The Effects of Service Quality on Customer Satisfaction and Its Implication on Company’s Performance: A Case study of Perumdam Tirta Alam Tarakan

  Arkas Viddy, Rukisah, Ana Srielaningsih, Hanadelansa, Andi Asrifan

  2023-01-06

• The Effectiveness of Fashion Influencers in Influencing the Purchase Interest of Millennial Generation Consumers in Indonesia

  Zahra Bhima Absharina, Anita Dwi Yuriani , Evelyn Hendriana

  2021-11-03