Research Article

SAP CRM Trade Promotion Management and S/4HANA SD Integration: Streamlining Promotion Planning and Execution

Authors

  • Sreenu Arvapalli ITC Infotech, USA

Abstract

This technical article explores the integration between the SAP CRM Trade Promotion Management (TPM) module and SAP S/4HANA Sales and Distribution (SD) systems, illustrating how this unified paradigm transforms the entire promotion lifecycle for consumer goods manufacturers. By bridging planning and execution processes through a synchronized data model, organizations can achieve seamless promotion management from conception through settlement. The integration delivers significant improvements in planning efficiency, execution accuracy, settlement automation, and analytical capabilities, addressing the challenges of traditional siloed methods. Through investigation of architecture, execution processes, financial integration, and analytics capabilities, the article demonstrates how this integration creates a continuous digital process that reduces operational inefficiencies while providing actionable intelligence for optimizing trade spend effectiveness.

Article information

Journal

Journal of Computer Science and Technology Studies

Volume (Issue)

7 (2)

Pages

591-597

Published

2025-04-28

How to Cite

Sreenu Arvapalli. (2025). SAP CRM Trade Promotion Management and S/4HANA SD Integration: Streamlining Promotion Planning and Execution. Journal of Computer Science and Technology Studies, 7(2), 591-597. https://doi.org/10.32996/jcsts.2025.7.2.63

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Keywords:

Trade Promotion Management, SAP Integration, Promotion Analytics, Settlement Automation, Consumer Goods Marketing