Language as a Key Element in Digital Marketing Strategies for Foreign Products in Saudi Arabia

Abstract

The study focused on exploring how language impacts the marketing of international products in Saudi Arabia. The key objectives were to investigate the impact of using the Arabic language in marketing foreign products in Saudi Arabia, assess its effect on consumer engagement and loyalty, and provide recommendations for foreign firms seeking entry into Saudi markets. Based on the systematic review method, data were carefully collected from five studies found on Scopus and online academic journals. After collecting the evidence, it was thoroughly studied using thematic analysis and later triangulated when we pulled it together. It is clear from the study that using Arabic language for digital marketing helped foreign products attract more Arab customers. As a result, people felt more connected to the brand, trusted it, and were more loyal since the practice fit with their cultural habits. Generally, this approach demonstrated a strong cultural understanding, which is greatly respected in the business world. As a result, for successful marketing in Saudi Arabia, businesses should make sure all advertising and promotional content is available in Arabic to ensure visibility, engagement, and loyalty from customers in the long run.