Journal of Gender, Culture and Society
type: channel
description: The Journal of Gender, Culture and Society (ISSN: 2745-3293) is an international, peer-reviewed academic journal published monthly and dedicated to advancing research on the complex intersections between gender, culture, and society. It provides a platform for scholars, researchers, and practitioners to explore critical issues related to gender roles, identity, power relations, social structures, cultural practices, and their impact on communities worldwide. The journal welcomes interdisciplinary contributions from sociology, anthropology, cultural studies, linguistics, history, politics, education, and related fields, with a special emphasis on contemporary debates, emerging perspectives, and diverse methodological approaches. By fostering dialogue and knowledge exchange, the journal seeks to promote inclusivity, equality, and social justice across global contexts.
publisher: Al-Kindi Center for Research and Development
language: en
publication name: Journal of Gender, Culture and Society
issn: 2754-3293
items: Gender, Politics and War in Disney’s Frozen Film Series
items: Disney’s Moana and the Media Portrayal of Feminism/Postfeminism and Political Correctness
items: Text, Method, and Positionality: Layers of Analysis in Drama Studies
items: Introducing Enhanced Appearance Identity Conflict: AR Beauty Filters and Moralized Self-Presentation in Value-Laden Societies
items: Reimagining Gender and Nation in Androman: Patriarchal Hegemony and Alternative Masculinities in Moroccan Cinema
items: Influencer Culture and the Commodification of Individuals in the Age of Social Media: A Qualitative Study on Communication Students
items: A Postcolonial Analysis of the Representation of the “Other” in ELT Textbooks: The Case of Interchange Level 3 and Summit 2
items: Gender Dynamics in Face-to-face and Online Turn-taking
items: Between Liberation and Oppression: Muslim Women, the Hijab, and the Liberal Feminist Gaze
items: Beyond the Cinderella Complex?: Transforming Gender Representations in Disney’s Animation and Live-Action Films
items: Menstrual Leave in Zambia: Any lessons for Ghana?
items: Breaking Barriers: Reducing Women Employees’ Turnover through Inclusive Organisational Practices
items: Unpacking Cultural and Linguistic Refusal Strategies in Jordanian EFL Discourse: A Conceptual Paper
items: She’s Everything, He’s just Ken: A Comprehensive Analysis of Barbie (2023)
items: Engaged Amazigh Poetry in Meteor Airlines' "Agdal": Reviving Tradition while Addressing Global Environmental Issues
items: Help, The Women are Naked: Bodies, Power & Resistance in ‘Post-colonial’ Uganda
items: Women's Empowerment through Higher Education and Employment in Bangladesh
items: Portrayal of Women in Moroccan Television Advertisements: A Cultural and Gender Analysis of ‘La Sigogne’ and ‘Tide’
items: Why are Women Unhappy with Dating Apps? Exploring the Reasons behind Women Dissatisfaction
items: Research on the Development Path of Feminism from an Aromantic Asexual Perspective
items: Power Counter-Strategies in Gender Relations
items: Modern Theater between Invisibility and Visibility
items: Assessing Gender Relations in Ginantuzu Community in Simiyu Region of Tanzania
items: Critical Queer Analysis of Normative Discourse
items: Sex Crimes and Victim Blaming: How to Stop It
items: Rape Survivors, the Law, and Social Media in Morocco
items: (En)gendering Development: Mapping Spatial Contours of Urban Inequality in Dubai, United Arab Emirates
items: Rape Culture and Victim Blaming: A Historical and Religious Perspective
items: Investigating the Impact of Cultural Awareness on Language Learners' Motivation and Proficiency
items: Cultural Diplomacy: Enhancing Morocco's Image and Reputation Worldwide

Gender, Politics and War in Disney’s Frozen Film Series
type: item
description: Ever since its release in 2013, Disney’s Frozen has been watched and beloved by both children and adults in the world. The film caused worldwide sensation and has been commercially successful, and hence, Disney decided to create Frozen film series. The purpose of this article is to conduct a comparative analysis of Disney’s Frozen (2013) and Frozen II (2019) from interdisciplinary perspectives by investigating the connotation of feminism and political correctness. From the viewpoint of “gender representation”, how are main female characters in the Frozen film series depicted? What is the difference between the image of princesses in the Frozen film series and that of princesses in former Disney movies? How did Disney attempt to reflect the idea of “political correctness” as well as the perspective of “war and peace” in the Frozen film series? With a view to exploring answers to these research questions, this article conducts a content analysis of Disney’s Frozen film series from the interdisciplinary viewpoints, especially from the perspectives of gender representation, political correctness, as well as war and peace.
subject: Research Article
  topic: section
subject: Feminism, gender representation, LGBTQ, political correctness, Frozen, Frozen II, war and peace
  topic: keywords
creator: Daisuke Akimoto
rights: Copyright (c) 2026 https://creativecommons.org/licenses/by/4.0/ https://creativecommons.org/licenses/by/4.0/
date: 2026-07-13
publication date: 2026-07-13
starting page: 20
ending page: 31
doi: 10.32996/jgcs.2026.6.2.3

Disney’s Moana and the Media Portrayal of Feminism/Postfeminism and Political Correctness
type: item
description: The Walt Disney Company created a musical animation film, Moana (2016), inspired by the Polynesian culture and history. It was commercially successful, and Moana II was released in 2024. This article examines Disney’s Moana film series with regard to feminism, postfeminism, and political correctness. It begins with the definition and discussion of feminism and postfeminism as analytical frameworks, and confirms the background of feminism and political correctness related to the Walt Disney Company. Moreover, this article comparatively analyzes the feminist critique of Moana film series and feminist/postfeminist elements at the same time. Prior research has shed light on aspects of racial and cultural prejudices as well as coloniality of the film series in a critical manner, and these aspects will be reexamined as well. Likewise, a debate on so-called cultural appropriation is to be highlighted in the light of political correctness. This research argues that Moana film series has feminist/postfeminist elements and that although there are some racial/cultural prejudices in the film series, it would be an overexaggeration to jump to the conclusion that the film series is based on the coloniality and cultural appropriation.
subject: Research Article
  topic: section
subject: Cultural appropriation, Disney, feminism, Moana, political correctness, Polynesian, postfeminism
  topic: keywords
creator: Daisuke Akimoto
rights: Copyright (c) 2026 https://creativecommons.org/licenses/by/4.0/ https://creativecommons.org/licenses/by/4.0/
date: 2026-04-20
publication date: 2026-04-20
starting page: 10
ending page: 19
doi: 10.32996/jgcs.2026.6.2.2

Text, Method, and Positionality: Layers of Analysis in Drama Studies
type: item
description: The present paper examines a topic that engages multiple dimensions of identity, interpretation, and the role of the researcher in Drama Studies, particularly within the LGBTQ context. A methodological clarification is therefore necessary: the analytical priority of this study lies in the text itself rather than in the positionality of the researcher. Within this framework, homotextuality—here defined as the textual construction of same-sex desire—offers a sharper analytical lens than broader sociological concept of homosexuality. In this context, homotextuality refers to the ways in which homosexuality is represented, mediated, and structured within literary discourse. It encompasses the narrative, rhetorical, and performative strategies through which dramatic texts articulate, encode, and stage meanings associated with homoerotic desire. By focusing on textual production rather than identity politics, the dramaturgical mechanisms through which sexuality is constructed and signified, this study foregrounds the discursive processes that shape the representation of queer desire in modern drama.
subject: Research Article
  topic: section
subject: Homotextuality; Textual Construction of Sexuality; Homoerotic Desire; Dramaturgy; LGBTQ Studies
  topic: keywords
creator: Ilham EL MAJDOUBI
rights: Copyright (c) 2026 https://creativecommons.org/licenses/by/4.0/ https://creativecommons.org/licenses/by-nc/4.0
date: 2026-03-16
publication date: 2026-03-16
starting page: 01
ending page: 09
doi: 10.32996/jgcs.2026.6.2.1

Introducing Enhanced Appearance Identity Conflict: AR Beauty Filters and Moralized Self-Presentation in Value-Laden Societies
type: item
description: The widespread use of augmented reality (AR) beauty filters has been linked to body image concerns, yet little research addresses their impact in contexts where beauty is deeply entwined with moral and cultural norms. This study introduces the enhanced appearance identity conflict (EAIC) framework to explain how AR filter use generates psychological and cultural tensions beyond appearance dissatisfaction. A survey of Moroccan social media users (N = 420) tested four hypotheses connecting perceived social pressure, identity conflict, self-comparison, filter reliance, and the emotional outcomes of guilt and perfection fatigue. Results revealed a sequential pathway: social pressure predicted identity conflict, which increased self-comparison, leading to greater filter reliance and, ultimately, heightened guilt and perfection fatigue. These findings extend existing theories of self-discrepancy and social self-comparison by demonstrating that AR filters can function as moralized self-presentation technologies in value-laden societies. EAIC provides a conceptual basis for examining how digital beauty practices intersect with cultural identity, opening new directions for cross-cultural media psychology.
subject: Research Article
  topic: section
subject: Augmented reality filters; identity conflict; cultural psychology; self-comparison; moralized self-presentation
  topic: keywords
creator: Samiha Zouitni
creator: Abdelghanie Ennam
rights: Copyright (c) 2026 https://creativecommons.org/licenses/by/4.0/ https://creativecommons.org/licenses/by/4.0/
date: 2026-01-24
publication date: 2026-01-24
starting page: 26
ending page: 35
doi: 10.32996/jgcs.2026.6.1.3

Reimagining Gender and Nation in Androman: Patriarchal Hegemony and Alternative Masculinities in Moroccan Cinema
type: item
description: This article examines Androman: De sang et de charbon (2012), directed by Az El Arab Alaoui, as a critical intervention in Moroccan cinematic representations of gender, patriarchy, and national belonging. Set in a geographically and politically marginalized Amazigh village in the High Atlas Mountains, the film narrates the story of a young girl forced to live as a boy in order to survive within a rigid patriarchal system. Drawing on postcolonial theory, feminist and queer theory, masculinity studies, and spatial analysis, this study argues that Androman exposes the fragility of hegemonic masculinity and articulates alternative ethical forms of masculinity from the margins of the nation-state. Through close textual and visual analysis, the article positions the film as a postnational cinematic text that critiques domination while imagining new possibilities of gendered and national belonging within contemporary Moroccan cinema.
subject: Research Article
  topic: section
subject: Moroccan cinema; gender performativity; hegemonic masculinity; patriarchy; spatial marginality; national identity
  topic: keywords
creator: Mohammed Brahmi
creator: OUALI Hicham
creator: Taoufiq Bouamrane
rights: Copyright (c) 2026 Journal of Gender, Culture and Society
date: 2026-01-18
publication date: 2026-01-18
starting page: 12
ending page: 25
doi: 10.32996/jgcs.2026.6.1.2

Influencer Culture and the Commodification of Individuals in the Age of Social Media: A Qualitative Study on Communication Students
type: item
description: With the rise of digital media, the concept of opinion leadership has undergone a radical transformation, with forms of influence based on expertise and authority in traditional media environments giving way to a regime of influence based on visibility and emotional performance on social media platforms. This study aims to understand the perceptions, attitudes, and critiques of young individuals, particularly communication faculty students, towards social media influencers. Participants' relationship with influencer culture is evaluated not only as a career aspiration but also as a multi-layered practice of subjectification interwoven with economic opportunities, emotional fulfillment, identity construction, and the desire for visibility. The background section of the study discusses the historical and cultural origins of the influencer figure and examines how social media has created a new regime of opinion leadership by blurring the boundaries between mass and interpersonal communication. In the methodology section, thematic analysis was applied to 30 in-depth interviews conducted with final-year communication faculty students, and five main themes related to user experiences were identified: (1) The concept of influencer and its perceived boundaries, (2) the objectification of education and the normalization of pragmatism, (3) self-presentation and the commodification of the individual, (4) the commercialization of ındirect experience and (5) postmodern catharsis. Analyses based on these themes revealed that young people both admire and critically distance themselves from the influencer figure; influencer culture offers attractive privileges and opportunities on the one hand, while creating ethical flexibility, identity tension, and visibility pressure on the other. Consequently, the study argues that influencer culture is not merely an individual career choice but also a new form of social representation that internalizes the emotional, ethical, and ideological …
subject: Research Article
  topic: section
subject: Influencer, digital media, self-presentation, objectification of education, pragmatism
  topic: keywords
creator: Ufuk Özden
creator: Burak Polat
creator: Mehmet Serhan Tezgeç
rights: Copyright (c) 2025 https://creativecommons.org/licenses/by-nc/4.0
date: 2025-11-11
publication date: 2025-11-11
starting page: 01
ending page: 15
doi: 10.32996/jgcs.2025.5.4.1

A Postcolonial Analysis of the Representation of the “Other” in ELT Textbooks: The Case of Interchange Level 3 and Summit 2
type: item
description: This research paper is an attempt to analyze the intricacies of the representation of the “Other” in English language teaching textbooks, namely Interchange Level 3 and Summit 2, that are widely used to teach English as a foreign language. This study is encompassed by English language teaching and postcolonial cultural studies, and its importance stems from the fact that textbooks are used not only to teach language skills but also to shape learners’ perspectives about worldviews that align with Western narratives. The analysis explores how the two textbooks portray the “Other” and how Moroccan teachers perceive these depictions. The theoretical backbone of this study draws on Stuart Hall’s concept of representation, Edward Said’s Orientalism, Louis Althusser’s Ideological State Apparatuses (ISAs), and Homi Bhabha’s concepts of ambivalence and mimicry. The outcomes of this research indicate a centric representation of the West in the content of the two books, a fact that is evidenced by the interviews of the teachers who confirmed the prevailing dominance of Western norms to the detriment of non-Western representation.
subject: Research Article
  topic: section
subject: Representation of the Other, ELT textbooks, postcolonialism, Orientalism, cultural hegemony.
  topic: keywords
creator: Hicham Ouali
creator: Mohamed BRAHMI
rights: Copyright (c) 2026 Journal of Gender, Culture and Society
date: 2026-01-01
publication date: 2026-01-01
starting page: 01
ending page: 11
doi: 10.32996/jgcs.2026.6.1.1

Gender Dynamics in Face-to-face and Online Turn-taking
type: item
description: This article explores the gendered turn-taking patterns of men and women in two communicative environments: an online group chat and a face-to-face university classroom discussion among Moroccan students. Referencing from sociolinguistic theories and conversation analysis to examine how these two genders navigate conversational floor-taking in distinct interactional modalities. Men are more likely to dominate face-to-face conversations through longer turns and interruptions. Women, however, tend to prefer more supportive styles of communication. The rapid emergence and evolution of digital communication have created new dynamics that affect the interactional norms of gendered discourse. This paper aims to analyze the various cues that influence the transmission of gendered discourse, such as turn initiations, response timing, interruptions, and overlaps, to reveal both the divergence and continuity in gendered discourse. The findings indicate that while the offline interactions reproduce traditional gender asymmetries, online space creates more opportunities to participate in more equal ways. This study provides valuable information on how gendered discourse unfolds within socially interconnected and contextually distinct environments.
subject: Research Article
  topic: section
subject: Gender, turn-taking, face-to-face interaction, digital communication, conversation analysis, sociolinguistics, multimodality
  topic: keywords
creator: Hanane Salif
rights: Copyright (c) 2025 https://creativecommons.org/licenses/by-nc/4.0
date: 2025-10-11
publication date: 2025-10-11
starting page: 09
ending page: 13
doi: 10.32996/jgcs.2025.5.3.2

Between Liberation and Oppression: Muslim Women, the Hijab, and the Liberal Feminist Gaze
type: item
description: This qualitative phenomenological study explores how Muslim women interpret the hijab as a form of empowerment, challenging liberal feminist discourses that often frame it as oppressive. Through semi-structured interviews and focus groups with 23 Muslim women in Fez, Morocco, this research centres their lived experiences and personal narratives regarding hijab-wearing. The study employs Islamic feminism and postcolonial feminism as theoretical frameworks to analyse how participants construct agency, identity, and resistance within their religious and cultural contexts. Findings reveal three primary themes: the hijab as a spiritual and personal practice, resistance to external narratives of oppression, and the hijab as empowerment in public spaces. Results demonstrate that participants view their veiling practices as deliberate choices that enhance their spiritual connection, protect their autonomy, and assert their identity in both private and public spheres. These narratives directly challenge Western feminist assumptions about Muslim women's agency and highlight the importance of epistemic justice in feminist discourse. The study contributes to decolonizing feminist theory by privileging Muslim women's voices and experiences, offering implications for educators, policymakers, and scholars engaged in cross-cultural feminist research.
subject: Research Article
  topic: section
subject: agency, epistemic justice, hijab, Islamic feminism, postcolonial feminism
  topic: keywords
creator: Khaoula EL Idrissi
creator: Abdelouahd Bouzar
creator: Tayeb Ghourdou
rights: Copyright (c) 2025 Journal of Gender, Culture and Society
date: 2025-09-10
publication date: 2025-09-10
starting page: 01
ending page: 08
doi: 10.32996/jgcs.2025.5.3.1

Beyond the Cinderella Complex?: Transforming Gender Representations in Disney’s Animation and Live-Action Films
type: item
description: The Walt Disney Company has produced both animation films and live-action adaptations of classic fairytales which reflect transforming gender representations. The purpose of this article is to conduct a comparative analysis on the changing gender representations in Disney’s Cinderella (1950) series as well as its live-action adaptation. In the light of feminism, the 1950 animation film is to be critically re-examined by comparing with the Brothers Grimm fairytale and paying attention to the binary gender roles of Cinderella and the prince. While pointing to the gender stereotypes in the 1950 animation film, this article argues that there are feminist elements in the 1950 animation film. It also examines the influence of feminism in the other two animation films by Walt Disney, Cinderella II: Dreams Come True (2002) and Cinderella III: A Twist in Time (2007). Finally, this research investigates the live-action adaptation, Cinderella (2015), created by Walt Disney in the light of feminist philosophy that has been influential and ubiquitous in the changing media culture in the world.
subject: Research Article
  topic: section
subject: Cinderella, Cinderella complex, Disney, feminism, gender, patriarchal culture
  topic: keywords
creator: Daisuke Akimoto
rights: Copyright (c) 2025 https://creativecommons.org/licenses/by/4.0
date: 2025-08-30
publication date: 2025-08-30
starting page: 06
ending page: 15
doi: 10.32996/jgcs.2025.5.2.2

Menstrual Leave in Zambia: Any lessons for Ghana?
type: item
description: This paper examines the potential for Ghana to adopt menstrual leave policies by drawing lessons from Zambia’s pioneering "Mother’s Day" policy, introduced in 2015. Despite Ghana’s progressive steps toward gender equity, including the 2024 Gender Equity Act and free sanitary pad initiatives, its labour laws lack explicit provisions for menstrual health, leaving working women without mainstreamed support for menstruation-related challenges. The study highlights how menstrual pain and stigma undermine women’s productivity and workplace participation, as evidenced by the Ghana Women-Friendly Workplaces Report (2025) and research showing 96% of women report reduced stress with menstrual leave (Bhavsar, 2023). Analyzing Zambia’s policy, which grants one day of paid leave monthly without medical justification, the paper argues for Ghana to integrate similar measures into its Labour Act, aligning with SDG 5 on gender equality. Critics caution against potential discrimination, but the paper emphasizes safeguards to prevent bias, citing Olsen’s (2024) human rights framework and Ghosh’s (2024) call for holistic menstrual health policies. By addressing legal gaps, combating stigma, and leveraging Ghana’s youthful demographic dividend, menstrual leave could enhance workplace inclusivity and economic productivity. The paper concludes with actionable recommendations for legislative reform, positioning Ghana to lead in gender-responsive labour policies in Africa.
subject: Research Article
  topic: section
subject: Educated Women and Career
  topic: keywords
subject: gender awareness
  topic: keywords
creator: Daniella Delali Sedegah
creator: Efua Esaaba Mantey
creator: Esther Appah
rights: Copyright (c) 2025 Journal of Gender, Culture and Society
date: 2025-07-24
publication date: 2025-07-24
starting page: 01
ending page: 05
doi: 10.32996/jgcs.2025.5.2.1

Breaking Barriers: Reducing Women Employees’ Turnover through Inclusive Organisational Practices
type: item
description: Female employee turnover is a leading business issue for businesses globally, causing substantial talent loss, reduced company diversity, and long-term commercial issues. Women are likely to work their way out of companies due to limited job career development opportunities, office prejudices, poor work-life balance, and little company support for professional and personal development. This essay explains the underlying reasons for high turnover rates among female employees and examines how organizational strategies towards inclusiveness can assist in solving such problems effectively. Major strategies mentioned are initiating flexible work arrangements, mentorship and sponsorship programs, leadership development initiatives, and equal recruiting and promotion policies. The article highlights the importance of creating a corporate culture that is women-friendly, in which they are respected, valued, and empowered to contribute positively. Resolution of problems like gender pay gaps, work harassment, and unconscious biases is crucial in building a conducive environment. The critique highlights the importance of active leadership and policy reforms in sustaining such inclusive practices. Diversity and inclusion organizations enhance employee engagement and retention, resulting in innovation, teamwork, and overall business performance. By dismantling systemic barriers and fostering an inclusive culture, companies can establish a resilient and dedicated workforce that brings about long-term success and endurance.
subject: Research Article
  topic: section
subject: Women employees’ turnover
  topic: keywords
subject: inclusive organizational practices
  topic: keywords
subject: workplace diversity
  topic: keywords
subject: gender equality
  topic: keywords
subject: work-life balance
  topic: keywords
subject: career advancement
  topic: keywords
creator: Seema Bhakuni
rights: Copyright (c) 2025 Journal of Gender, Culture and Society
date: 2025-06-20
publication date: 2025-06-20
starting page: 20
ending page: 32
doi: 10.32996/jgcs.2025.5.1.3x

Unpacking Cultural and Linguistic Refusal Strategies in Jordanian EFL Discourse: A Conceptual Paper
type: item
description: Refusal strategies are ubiquitous linguistic tools employed in everyday communication. Understanding the application of these strategies is crucial for interpreting the reactions of those receiving the refusals. This study investigates the diverse refusal strategies Jordanian students utilize to explore the cultural and linguistic factors influencing their choices. Data will be collected through interviews and observations and analyzed using Beebe et al.’s (1990) framework. The anticipated results include the identification of the significant influence of linguistic and cultural factors on the forms of refusal strategies employed by the students. The study also expects to identify direct and indirect refusal strategies. Ultimately, this research will provide a foundation for future investigations into the syntactic and morphological processes underlying Jordanian students' construction of refusal strategies in their interactions. A deeper understanding of these processes will contribute to a more nuanced comprehension of pragmatic communication within this cultural context.
subject: Research Article
  topic: section
subject: Refusal strategies, Jordan, EFL Students, Cultural Influences, Linguistic Factors
  topic: keywords
creator: Mouad Mohammed Al-Natour
creator: Areej Mohammad Mahmoud Al-Hawamdeh
creator: Salaam M. Alhawamdeh
creator: Natheer Mohammad Alomari
creator: Haitham M.K AlYousef
rights: Copyright (c) 2025 https://creativecommons.org/licenses/by/4.0/
date: 2025-04-11
publication date: 2025-04-11
starting page: 12
ending page: 19
doi: 10.32996/jgcs.2025.5.1.2

She’s Everything, He’s just Ken: A Comprehensive Analysis of Barbie (2023)
type: item
description: This article provides a comprehensive analysis of Barbie (2023), the fantasy comedy film, from different viewpoints utilizing thematic analysis brushing upon several aspects like the narrative and theme, aesthetics of the film, representation of the female and male characters, body image and beauty standards, gender stereotypes in Barbie’s opening scene, and the reception of the film in Arab countries. The findings of the article reveal that this film effectively challenges traditional gender stereotypes and promotes female empowerment through its themes. Additionally, as an international film, it reflects diverse cultural receptions and impacts as it not only shapes but also clashes with local cultures and raises debates about cultural differences and representations.
subject: Research Article
  topic: section
subject: Barbie film
  topic: keywords
subject: cinema
  topic: keywords
subject: female empowerment
  topic: keywords
subject: cultural reception
  topic: keywords
subject: gender
  topic: keywords
subject: representations
  topic: keywords
subject: stereotypes
  topic: keywords
creator: Abdelhakim El-Mengad
creator: Samira CHAKROUNE
rights: Copyright (c) 2025 Journal of Gender, Culture and Society
date: 2025-01-20
publication date: 2025-01-20
starting page: 01
ending page: 11
doi: 10.32996/jgcs.2025.5.1.1

Engaged Amazigh Poetry in Meteor Airlines' "Agdal": Reviving Tradition while Addressing Global Environmental Issues
type: item
description: This paper analyzes Meteor Airlines' 2024 album Agdal, which revitalizes traditional Amazigh poetry through the emerging genre of Amazigh Rock. The study aims to explore how Agdal integrates the cultural heritage of pre-Saharan Amazigh oasis communities into global environmental discussions, with an emphasis on preserving nomadic and pastoral traditions. Using a qualitative analysis of the album’s lyrics, music style, and its reception, this research examines how the album marks a shift in Morocco's cultural industry from commercialized music production to efforts centered on cultural preservation and archiving. Findings suggest that Agdal, by merging traditional Amazigh poetry with contemporary rock elements, engages transnational audiences and contributes to an ongoing global dialogue on ecological and cultural sustainability. The study concludes that contemporary Amazigh music plays a crucial role in preserving historical memory, fostering cultural resilience, and raising environmental awareness, illustrating the impact of local cultural production on wider global issues
subject: Research Article
  topic: section
subject: identity
  topic: keywords
subject: Music
  topic: keywords
subject: cultural heritage
  topic: keywords
subject: Amazigh
  topic: keywords
subject: Cultural Preservation
  topic: keywords
subject: Memory
  topic: keywords
subject: Oral Tradition
  topic: keywords
creator: Ikbale Bouziane
rights: Copyright (c) 2024 Journal of Gender, Culture and Society
date: 2024-11-16
publication date: 2024-11-16
starting page: 119
ending page: 125
doi: 10.32996/jgcs.2024.4.2.10

Help, The Women are Naked: Bodies, Power & Resistance in ‘Post-colonial’ Uganda
type: item
description: This paper engages with acts of naked protest in Uganda to explore their effect and affect as a decolonial praxis for both gender and human rights. In this paper, the successes of such rights activism by Ugandan women are made clear. With regard to womanhood, this paper discusses how naked protest questions Western epistemologies of gender in colonized Uganda – troubling an exclusionary and racialized sex/gender dimorphism through its anachronistic performance that relies on bringing a specific pre-colonial power imbued in Ugandan womanhood into a ‘post-colonial’ present. With human rights, this paper proposes that both human rights and gender are inextricably linked and must be read in tandem to truly actualize the significance of naked protest. Where claims to womanhood are made, inevitably, claims to a denied humanness are too. Decolonizing the human in human rights requires reconceptualization that consequentially returns us to Wynter’s question: what does it mean to be human? This paper attempts to offer some preliminary answers by necessarily reading this decolonial movement with an epistemic disobedience and by emphasizing the importance/power of the category ‘human’ in ‘post-colonial’ Uganda. Notably so, the ‘limitation’ of naked protest is also explored, particularly its participation within a colonial framework for the way in which naked protest fails to move beyond established gender boundaries. That said this paper questions whether this circumstance marks an inadequacy or, given that naked protest infuses agentic and political meanings to what it means to be a Black Ugandan woman, a necessary utility. Altogether, this paper is interested in reading the performance of naked protest through a lens that goes beyond the corporeal, or more precisely, that reads this corporeal performance in a metaphysical or macro-societal arena paying particular attention to the ways that it utilities pre-colonial cultural meanings as a source of power to demand rights and …
subject: Research Article
  topic: section
subject: Resistance, Decolonization, Gender, Human rights, Uganda
  topic: keywords
creator: Michael Byarugaba
rights: Copyright (c) 2024 https://creativecommons.org/licenses/by/4.0/
date: 2024-10-16
publication date: 2024-10-16
starting page: 77
ending page: 82
doi: 10.32996/jgcs.2024.4.2.8

Women's Empowerment through Higher Education and Employment in Bangladesh
type: item
description: This report investigates the role of higher education and employment in empowering women in Bangladesh. Through a comprehensive analysis of existing literature and survey results, the report identifies key challenges and opportunities for women's advancement. By taking a survey of 200 working women from Bangladesh, this report offers quantitative research on the topic to identify the current condition of women's empowerment and future requirements to develop them further. The findings suggest that while significant progress has been made in increasing women's access to education, there remains a gap in employment opportunities and participation. The report proposes a series of policy recommendations aimed at addressing these challenges, including increased government funding for women's education, promotion of gender-inclusive policies in the workplace, investment in sectors traditionally dominated by women, and public awareness campaigns about the importance of women's empowerment. By implementing these recommendations, Bangladesh can take significant strides towards achieving gender equality and unlocking the full potential of its female population.
subject: Research Article
  topic: section
subject: Women's Empowerment; Higher Education; Bangladesh
  topic: keywords
creator: Sanjida Nowshin Mou
rights: Copyright (c) 2024 https://creativecommons.org/licenses/by/4.0/
date: 2024-07-30
publication date: 2024-07-30
starting page: 39
ending page: 66
doi: 10.32996/jgcs.2024.4.2.6

Portrayal of Women in Moroccan Television Advertisements: A Cultural and Gender Analysis of ‘La Sigogne’ and ‘Tide’
type: item
description: The current article examines the representation of women in Moroccan television advertisements that are broadcasted on the Moroccan national channels on a daily basis. This investigation aims to explore how cultural norms and gender roles are reflected and perpetuated through media. As a matter of fact, media plays a huge role in not only reflecting reality, but also constructing a fake reality through which people construct their identity. By analyzing ‘La Sigogne’ and ‘Tide’ ads, this research aims to uncover stereotypes and social expectations that are imposed on women. Using content analysis, the study unveils the portrayal of women in terms of roles, appearance, and behavior. Findings reveal that the majority if not all advertisements reinforce stereotypes as they depict women as either objects or housewives. By doing so, various feminists call for a reconsideration in the representation of women in Moroccan media.
subject: Research Article
  topic: section
subject: Women
  topic: keywords
subject: Moroccan TV advertisements
  topic: keywords
subject: Media representation
  topic: keywords
subject: Stereotypes
  topic: keywords
subject: Cultural norms
  topic: keywords
subject: sexual objects
  topic: keywords
subject: housewives
  topic: keywords
creator: Ahmed Lehfid
rights: Copyright (c) 2024 Journal of Gender, Culture and Society
date: 2024-08-10
publication date: 2024-08-10
starting page: 67
ending page: 76
doi: 10.32996/jgcs.2024.4.2.7

Why are Women Unhappy with Dating Apps? Exploring the Reasons behind Women Dissatisfaction
type: item
description: Dating apps have revolutionised the way people meet and interact in the modern dating landscape. However, there is a growing concern that women are increasingly dissatisfied with their experiences on these platforms. This research aims to explore and analyse the factors contributing to women's dissatisfaction with dating apps. Through interviews with women who have used dating apps and expressed dissatisfaction, this research seeks to uncover the main reasons behind their unhappiness. The study hypothesises that inadequate safety measures, shallow interactions, and unrealistic expectations are among the key factors causing women's dissatisfaction. By shedding light on these issues, this research hopes to provide valuable insights that can help understand the reasons behind the use of dating apps.
subject: Research Article
  topic: section
subject: Dating apps, women's dissatisfaction, unrealistic expectations
  topic: keywords
creator: Amale Arraichi
creator: Tayeb GHOURDOU
rights: Copyright (c) 2024 https://creativecommons.org/licenses/by/4.0/
date: 2024-06-28
publication date: 2024-06-28
starting page: 25
ending page: 33
doi: 10.32996/jgcs.2024.4.2.4

Research on the Development Path of Feminism from an Aromantic Asexual Perspective
type: item
description: Aromantic asexual is a perspective that has rarely been used in the research of Feminism, and this paper aims to explore the possibility and significance of combining aromantic asexual and feminism to fight against “sexual hegemony” from the perspective of the social identity of aromantic asexual. This paper will carry out research through the following aspects: firstly, analyse the concept of aromantic asexual and clarify its connotation and characteristics; secondly, explore the historical basis of the combination of aromantic asexual and feminism and reveal the links and commonalities between the two; then analyse the reasons why aromantic asexual and feminism can move towards the union, and explore the motivation and possibilities of the combination of the two; finally, explore the reflection on the combination of aromantic asexual and feminism, and conclude that the combination of aromantic asexual and feminism has been a very important factor in the development of the feminist movement. Finally, it discusses the reflection on the combination of aromantic asexual and feminism and concludes that the combination of aromantic asexual and feminism is insufficient in resisting the path of “sexual hegemony.” The research in this paper shows that aromantic asexual and feminism have a certain historical basis and connection and that they share some common concepts and goals. At the same time, the combination of aromantic asexual and feminism is not accidental but may be based on the common resistance to and demand for the phenomenon of “sexual hegemony”. Therefore, the combination of aromantic asexual and feminism to fight against “sexual hegemony” has certain rationality and significance and can bring new inspiration and impetus to the cause of gender equality. However, it is also necessary to note that there may be shortcomings in practice, which need to be further studied and explored in depth. It is suggested that future research should strengthen the exploration o…
subject: Research Article
  topic: section
creator: Guanhan Chen
rights: Copyright (c) 2024 Journal of Gender, Culture and Society
date: 2024-07-12
publication date: 2024-07-12
starting page: 34
ending page: 38
doi: 10.32996/jgcs.2024.4.2.5

Power Counter-Strategies in Gender Relations
type: item
description: This article examines the potential of Queer Theory as a theoretical framework for gender relations and an alternative approach to mainstream power dynamics. The counter-discursive strategies under study draw upon the seminal critical contributions of Michel Foucault and his theories of power, Eve K. Sedgwick and her theory of the closet, and Judith Butler and her work on gender and performativity. The study finds that Butler highlights stylization as pervasive in performance. Integrating Sedgwick's queer theory and Foucault’s critical analysis discourse, the study explores how theater challenges conventionality. Sedgwick deepens the understanding of fluid identities, complementing Butler's focus on embodiment. Through interdisciplinary analysis, the study explores the dynamics of power within theatrical representations.
subject: Research Article
  topic: section
subject: Gender, Power, Knowledge, Queer, Performativity
  topic: keywords
creator: Ilham EL MAJDOUBI
rights: Copyright (c) 2024 https://creativecommons.org/licenses/by/4.0/
date: 2024-06-18
publication date: 2024-06-18
starting page: 15
ending page: 24
doi: 10.32996/jgcs.2024.4.2.3

Modern Theater between Invisibility and Visibility
type: item
description: This article employs a theoretical framework that integrates gender, discourse analysis, and psychoanalysis to examine the metaphorical and metonymical construction of sexualities. The focus here is not on the reality of sexualities, but rather on their representation in modern theater. The study findings indicate that psychoanalysis is a valuable tool for interpreting dramatic works and the cultural frameworks underlying them. The psychoanalytic approach offers insights into the motivations and unconscious desires of both authors and characters. Theater has undergone a significant transformation, moving from a realm of shadows to one of light and elucidating the subtle interplay between personal desire and intellectual production. The transition from the state of invisibility to that of visibility on the stage signifies deeper transformations in societal attitudes. These changes have resulted in the acceptance of marginalized identities, particularly those of non-heterosexual orientations, and the evolution of the nature of representation itself.
subject: Research Article
  topic: section
subject: Modern Theater, Straight and Gay Aesthetics, Visibility and Invisibility
  topic: keywords
creator: Ilham EL MAJDOUBI
rights: Copyright (c) 2024 https://creativecommons.org/licenses/by/4.0/
date: 2024-06-18
publication date: 2024-06-18
starting page: 07
ending page: 14
doi: 10.32996/jgcs.2024.4.2.2

Assessing Gender Relations in Ginantuzu Community in Simiyu Region of Tanzania
type: item
description: Concerns regarding gender relations vary depending on the context. Thus, this study assessed gender relations in the ginantuzu community of the Simiyu region in Tanzania. Specifically, the study determined community opinion on gender relations in land access and control, gender differences in crop production, and domestic works in the Ginantuzu community. The paper is based on qualitative data which were obtained through interviews and literature reviews. Primary data were collected by using interviews with the ginantuzu people of Mwamoto and Byuna villages in the Simiyu region. A convenient sampling technique was used to select a sample of 20 families from the two villages. Qualitative data were analysed by content analysis, where the researcher developed sub themes that reflect the objective of the study. Unlike other research, gender relations in the Ginantuzu community are not regarded as stances of gender inequality. In the Ginantuzu community, for instance, gender relations and practices in household chores, land access, and control, and agriculture do not imply gender inequality. Both sexes adhere to the norms associated with their respective genders. However, like other communities, ginantuzu women are constrained by the burden of triple roles, which is furthered by limited access to technology and a lack of technological innovations. Interventions aimed at addressing the burden of women in agricultural activities, reproductive roles, and domestic roles are recommended.
subject: Research Article
  topic: section
subject: Gender relations, Gender inequality, Gender equality, Ginantuzu community, Land access and control, agricultural activities, domestic activities
  topic: keywords
creator: Maunde, R.M
rights: Copyright (c) 2024 https://creativecommons.org/licenses/by/4.0/
date: 2024-06-18
publication date: 2024-06-18
starting page: 01
ending page: 06
doi: 10.32996/jgcs.2024.4.2.1

Critical Queer Analysis of Normative Discourse
type: item
description: This article presents a preliminary socio-historical reflection on Queer Theory, exploring how this critical perspective challenges conventional notions of sex, gender, desire, identity, discourse, ideology, and power. Moreover, the article considers how Queer Theory offers insights into the study of theater as an art of the margins, in particular discursive dramatic counter-strategies. The study indicates that theater from the Augmented Age draws upon concepts derived from Queer Studies. Modern and contemporary Western plays engage with transgressive sexual topics in innovative ways, challenging traditional stereotypes about sexuality. The study also poses the question of whether theater is still oriented towards societal acceptance and concludes that it is undergoing a revolutionary transformation.
subject: Research Article
  topic: section
subject: Queer, Gender, Desire, Sexuality, Identity, Western Theater
  topic: keywords
creator: Ilham EL MAJDOUBI
rights: Copyright (c) 2024 https://creativecommons.org/licenses/by/4.0/
date: 2024-06-13
publication date: 2024-06-13
starting page: 69
ending page: 75
doi: 10.32996/jgcs.2024.4.1.9

Sex Crimes and Victim Blaming: How to Stop It
type: item
description: This article addresses the issue of victim blaming in sex crimes. It examines the causes that lead people to blame rape victims and the consequences of victim blaming, including its impact on the mental health and well-being of survivors. The findings of the study revealed that to prevent rape and sexual assault, it is imperative to educate men on the prevention of rape and to challenge traditional gender roles. Parents should be made aware of the potential dangers of gender socialization. Women and girls should never be instructed to alter their behavior or attire. This approach may inadvertently convey the notion that their actions are a cause of rape or sexual assault. In the event of rape or sexual assault, it is crucial to provide support to the victim. It is also essential to cease the practice of blaming victims. The perpetrator is solely responsible and should be held accountable. To eradicate rape, it is essential that individuals recognize the potential for men and women to coexist as equals. Finally, the article suggests some strategies to challenge victim blaming.
subject: Research Article
  topic: section
subject: Victim blaming, causes, consequences, counter strategies
  topic: keywords
creator: Sara AIT ALI
creator: Ilham EL MAJDOUBI
rights: Copyright (c) 2024 https://creativecommons.org/licenses/by/4.0/
date: 2024-05-24
publication date: 2024-05-24
starting page: 60
ending page: 68
doi: 10.32996/jgcs.2024.4.1.8

Rape Survivors, the Law, and Social Media in Morocco
type: item
description: This article analyzes the mistreatment of rape victims in Morocco and the risks women face in reporting rape. The stigmatization and categorization of rape victims by Islamic religion and law pose significant challenges, as they prohibit consensual sex outside of marriage. Additionally, the Moroccan Penal Code considers the loss of virginity an aggravating circumstance in rape cases, which could lead to a biased ideology in rape trials.
subject: Research Article
  topic: section
subject: Moroccan culture, virginity, honor, rape, Islamic law, penal code
  topic: keywords
creator: Sara AIT ALI
creator: Ilham EL MAJDOUBI
rights: Copyright (c) 2024 https://creativecommons.org/licenses/by/4.0/
date: 2024-05-24
publication date: 2024-05-24
starting page: 52
ending page: 59
doi: 10.32996/jgcs.2024.4.1.7

(En)gendering Development: Mapping Spatial Contours of Urban Inequality in Dubai, United Arab Emirates
type: item
description: Extending feminist geographic endeavours in the present geopolitical conjuncture, this critical intervention calls into question the everyday gendered geographies of Dubai, United Arab Emirates (UAE) in their contextual heterogeneity. In the epoch of conspicuous consumption, women-dominated shopping malls in the Gulf space can be read as material-discursive sites in and through which gendered belonging is (re)constructed. Paradoxically, frenetic economic development is marked by deeply entrenched logics of segregation, unearthing conditions of unbelonging. In particular, urbanity is predicated upon the abjection of ‘bachelors’ (low-wage immigrant men of South Asian descent) from the Emirati body politic. I then employ intersectional frameworks to counter-map the affective contours of Dubai’s urban sexscape, where spatially and temporally provisional moments of queer existence (re)surface at nighttime. Similarly, intersectional feminist geographies of sex work grapple with existing and emergent strands of spatial inequality in ways a single-axis framework cannot hope to exhaust. Whilst sexed/gendered/racialised bodies are hierarchically stratified in Emirati moral economies of transactional sex, sex worker subjectivities at once refuse rigidly boxed categories by being continually reworked at the local, national and global levels.
subject: Research Article
  topic: section
subject: Dubai, UAE, Gender, Urbanisation, Spatial Inequality, Feminist geography, Intersectionality
  topic: keywords
creator: Maha Panju
rights: Copyright (c) 2024 https://creativecommons.org/licenses/by/4.0/
date: 2024-05-16
publication date: 2024-05-16
starting page: 47
ending page: 51
doi: 10.32996/jgcs.2024.4.1.6

Rape Culture and Victim Blaming: A Historical and Religious Perspective
type: item
description: This article provides a historical interpretation of sexual violence against women, focusing on rape dynamics and victim-blaming as mechanisms for upholding patriarchal power structures. It explores the evolution of this phenomenon across different cultures and historical periods, with emphasis on its manifestation in Islamic societies. This intersection of traditional customs and religious doctrines has led to misunderstandings that objectify women and result in unfair legal systems contradicting the principles of the Quran.
subject: Research Article
  topic: section
subject: Sexual violence, rape culture, victim blaming, Quranic exegesis
  topic: keywords
creator: Sara AIT ALI
creator: Ilham EL MAJDOUBI
rights: Copyright (c) 2024 https://creativecommons.org/licenses/by/4.0/
date: 2024-05-16
publication date: 2024-05-16
starting page: 39
ending page: 46
doi: 10.32996/jgcs.2024.4.1.5

Investigating the Impact of Cultural Awareness on Language Learners' Motivation and Proficiency
type: item
description: Learning multiple languages is advantageous for individuals engaging with diverse communities across borders. However, language barriers and miscommunication have posed significant challenges, prompting learners to improve their foreign language skills, knowledge, and expertise. A lack of cultural awareness and sensitivity has hindered learners from successfully mastering foreign languages. The inability of the UK and European populations to promote diversity and inclusion, coupled with disrespectful attitudes towards other cultures, contributes to their struggles in language acquisition. To address these issues, active engagement in cultural activities can boost motivation and proficiency in language learning. Exploring Hofstede's six dimensions of cultural competency reveals that American learners exhibit lower anxiety levels than Korean learners in language training classrooms due to high individualism. Conversely, the high power distance in China, compared to Mongolia and Hungary, results in Chinese students being less interactive and assertive in classrooms. Limited interaction negatively impacts students' psychological and behavioral development, highlighting the importance of fostering intercultural communication skills. Thus, cultural factors have been elaborated with the implementations of Lewis's cultural competency model, which has elaborated that nations worldwide can be segregated into three categories based on their cultural beliefs such as linear-active, multi-active, and reactive. Among these three categories, reactive has been identified as the most flexible, people-oriented, and culturally aware nation, wherein most Asian countries like India, Malaysia, Korea, and Thailand belong. It has been identified that due to a lack of cultural awareness, the students have been confronting significant issues in confidently learning new languages with the inability to speak appropriate terms and pronounce them properly. Participation in cultural activities and…
subject: Research Article
  topic: section
subject: Cultural Awareness, Learner Motivation, Learner Proficiency, Cross-cultural Communication, Language Barriers
  topic: keywords
creator: Hilda Jeyakumari Brainee
rights: Copyright (c) 2024 https://creativecommons.org/licenses/by/4.0/
date: 2024-04-03
publication date: 2024-04-03
starting page: 29
ending page: 38
doi: 10.32996/jgcs.2024.4.1.4

Cultural Diplomacy: Enhancing Morocco's Image and Reputation Worldwide
type: item
description: Morocco's use of cultural diplomacy becomes apparent as a key tactic in enhancing its standing and perception internationally. Morocco has a rich cultural heritage ready for diplomatic use, with a diverse cultural tapestry firmly influenced by Berber, Arab, and European cultures. In an age of globalization and intense rivalry between nations, Morocco can effectively portray its distinct character and promote understanding among people from different backgrounds through cultural diplomacy. Morocco can establish sustainable partnerships with countries across the globe by actively participating in cultural exchanges, encouraging artistic collaborations, and safeguarding its rich cultural legacy. This aggressive stance promotes tourism, international investment, and socioeconomic growth and strengthens Morocco's soft power. Furthermore, it reinforces Morocco's standing as a world leader in creative, tolerant, and innovative culture, which increases its impact and notoriety abroad.
subject: Research Article
  topic: section
creator: Rachid Enaim
rights: Copyright (c) 2021 https://creativecommons.org/licenses/by/4.0/
date: 2021-12-25
publication date: 2021-12-25
starting page: 65
ending page: 73
doi: 10.32996/jgcs.2021.1.1.10