The Impact of Business Intelligence on Organizational Excellence in Jordanian Commercial Banks

Abstract

This study aims to investigate the impact of business intelligence on organizational excellence in Jordanian commercial banks. In an increasingly competitive and dynamic business environment, commercial banks must adopt strategic tools that enhance their decision-making processes and overall performance. Business intelligence—through its core dimensions of data management systems, data analysis systems, management support systems, and report presentation—plays a pivotal role in improving operational efficiency and sustaining competitive advantage. The study adopted a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the proposed model and hypotheses. Data were collected from a proportional stratified random sample comprising 280 managers from senior and middle management levels across 12 Jordanian commercial banks. The findings revealed that all dimensions of business intelligence have a statistically significant and positive effect on the dimensions of organizational excellence, namely leadership excellence, subordinate excellence, strategy excellence, and operations excellence. Based on these findings, the study recommends enhancing investment in business intelligence infrastructure, fostering a data-driven organizational culture, and providing training for managerial staff to optimize the strategic use of BI tools—ultimately supporting sustainable excellence and competitiveness in the banking sector.