Research Article

Destination City for Digital Nomad's in Thailand: A Case Study of Digital Nomad Community in Chiang Mai


  • POLWASIT LHAKARD International Doctoral Program in Asia-Pacific Studies (IDAS), College of Social Science, National Chengchi University, Taipei, Taiwan


The popularity of moving abroad for working and travelling at the same time has started to become a lifestyle that gradually breaks the traditional way of working as salaried workers or being known as a Digital Nomad (Müller, 2016). In Thailand, Bangkok, Chiang Mai and Phuket are the top destinations, especially Chiang Mai, which was once chosen as the world's number 1 destination for digital nomads to move to (Chiangmai buddy, 2017). This study aims to understand the factors of nomads’ migration (Pofeldt, 2017). Qualitative research collected data and in-depth interviews with 11 key informants through a digital nomad community in Chiang Mai. Data analysis was performed through the method of content analysis. The results of the research showed that there were three factors supporting a decision of selecting Chiang Mai as a destination city. The first factor is natural and cultural capital, such as its unique culture, various tourist attractions, food, and diverse nature. The second factor is access to work and communication infrastructures through the internet, cafés, internet prices, and services. The third factor is information exchange networks are built, integrating networks of a digital nomad community in Chiang Mai where opinions are exchanged, and activities are performed constantly. This has led to exchange networks that have made Chiang Mai become a top destination for nomads around the world.

Article information


Journal of Humanities and Social Sciences Studies

Volume (Issue)

4 (1)





How to Cite

LHAKARD, P. (2022). Destination City for Digital Nomad’s in Thailand: A Case Study of Digital Nomad Community in Chiang Mai. Journal of Humanities and Social Sciences Studies, 4(1), 178–188.



Digital Nomad, Destination City, Decision, Chiang Mai, Thailand