On Text-Image Relations and Information Conveyance Optimization in Subtitle Translation: A Case Study of Chang An

Abstract

Subtitle translation, in comparison with other forms of translation, is more closely related to visual symbols. This article examines the correlation between images and translated subtitles in movies viewed from the information focus and the information content. Through a detailed exploration of translation cases from the animated film Chang An, this study discusses in which way the interplay of images and translated subtitles optimize the expressiveness of the movie, based on which, it is suggested that by applying specific translation techniques, the translation of subtitle text should be tailored to harmonize with visual elements, so as to achieve better information dissemination in visual-text mediums.