The Effect of Training, Motivation and Internal Communication on the Performance of Employees at Jordanian Islamic Banks

Abstract

Training and development of employees, internal communications, and Motivation are the main components of internal marketing in Islamic banks in the Hashemite Kingdom of Jordan. The study aimed to evaluate internal marketing practices in Islamic Banks in Jordan through a modified questionnaire. An overall of 500 respondents’ questionnaire was analyzed by utilizing PLS. Relationships of variables in the proposed model and scale characteristics were analyzed using smart PLS. The findings of the present study show that there are significant links between (Training and development of employees, internal communications and Motivation) and employee’s performance. Based on the results, internal marketing practices have linkages and impact on employees’ performance. Depending on the findings of the study, several suggestions were offered, which will assist decision-makers in recognizing the most prominent elements of internal marketing that can enhance employee performance as the days went by. Also, other challenges and issues for future research were presented.