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• Analyzing the Effect of the Product, Price Perception, and Promotion on Customer Loyalty to the Product of PT. EBARA Indonesia with Repurchase Intention

  Andreas Natanael, Syafrizal Chan

  2021-07-29

• Exploring the Interaction of Incentives and Benefits on New Product Performance

  Yinghong Susan Wei

  2024-10-05

• Product Demand Forecasting with Neural Networks and Macroeconomic Indicators: A Comparative Study among Product Categories

  Tuan Ngoc Nguyen, Mahfuz Haider, Afjal Hossain Jisan, Md Azad Hossain Raju, Touhid Imam, Md Munsur Khan, Abdullah Evna Jafar

  2024-04-23

• Does Attitude Matters in the Relationship of Green Brand Position and Green Brand Knowledge on Switching Intention of Green Product?

  Wachidatun Tara Gading, Rini Kuswati, Nur Achmad, Wuryaningsih Dwi Lestari

  2024-02-05

• Analysis of the Marketing Strategy of the New Product Innovation in the Highly Saturated Fast-Moving Consumer Good (FMCG) Market: Study Case: ABC Sweet Soy Sauce with Flavor from the Kraft Heinz Company in Indonesia)

  Megawati irawan, Dina Dellyana

  2023-07-12

• Product Placement in Filipino Films: An approach to Consumer Purchasing Intention

  Camile Candi Ong, Chris Joselle Santiago, Coleen Kirk Verdejo

  2022-03-03

• A Case Study on Factors Affecting the Perception of Customers in Purchasing Air Fryer Products: Basis for a Proposed Enhanced Marketing Promotion Program

  Terrence Arvin S. Auyong, Shawn Caesar M. De Jesus, Donnel Doglas G. Maralit, Aaron Joshua T. Obeles, Francis Lawrence B. De Jesus

  2022-05-15

• Generation Y and Z Filipino Consumers’ Purchasing Behavior on Electronic Products in Shopee and Lazada

  Frinz Andrey Dulay, Rosemarie Liban, James Russell Rustia, Marjorie Mae Tayag, Mary Caroline Castaño

  2022-03-19

• Measuring the Influence of Product Placements in Korean Dramas on the Act of Purchase of Filipino Audiences

  Bernard Angelo Advincula, Madelaine Bernardo, Andrea Nicole Soriano

  2021-12-31

• The Role of Purchasing Decisions Mediating Product Quality, Price Perception, and Brand Image on Customer Satisfaction of Kopi Janji Jiwa

  Janes Rivai, Zulfitri

  2021-07-07

• Analysis of Effects of Product Quality, Promotion and Received Value Towards Customer Loyalty through Customer Satisfaction Grab Food

  Dian Erdiansyah, Erna S Imaningsih

  2021-06-28

• The Role of Purchase Behavior in Consumers' Intent to Revisit and Recommend Coffee Shops in Manila: A Mediation Analysis

  Jan Carlo Libiran, Dexter Alonzo, Michelle Berdin, Charyl Genterola, Benedicto Avila, Bernard Letrero, Donn Enrique Moreno

  2024-09-03

• Proposed Strategy to Improve Product Innovation and Service Quality at Pegipegi

  Raisha Nur Amalia, Leo Aldianto

  2024-09-21

• Using a Fuzzy Genetic Algorithm for Solving Transportation Logistics Problems

  Osama Emam, Riham Mohamed Younis Haggag, Nanees Nabil

  2022-11-10

• The Impact of Oil Price Fluctuations on the General Budget and the Iraqi Gross Domestic Product form the Period 2010 to 2020

  Yahya Farooq Kareem AL Bayati, Zuhair bin Nasser bin Al-Hamid Obeida

  2022-08-27

• The Future of Enterprise Portfolio Management in the Age of Generative AI

  Mudappallur Raman Venkateswaran, Sangeetha Govindarajan, Nithya Krishnan

  2024-08-25

• Cross-Border E-commerce Product Introduction: Needs and Characteristics for Localized Machine Translation

  Yang Li, Baoyue Luo

  2024-06-04

• A Study on the Post Pandemic Marketing Mix Responses of Micro Food Businesses in Laguna, Philippines

  Donn Enrique Moreno, Jose Iñigo Espiritu, Isabelle Rose Maniclang, Lloyd Denis Talabis

  2023-04-03

• Marketing Strategy Proposal to Rebound the Declining Revenue of Burger King Indonesia in the Covid Aftermath Period

  Ruth Anindya Ratih Dewi Hartono, Yos Sutiyoso, Sahat Hutajulu

  2024-10-15

• The Electronic Boycott of Foreign Products and its Impact on the Purchasing Rate of the Jordanian Consumer for Products from Beirut Lights Company for Hygienic Paper Manufacturing

  Mahmoud Afeef

  2024-02-06

• Enhancing Production Strategies Using Service-Oriented Architecture and Enterprise Service Bus in Manufacturing Companies

  Milad Javadi, Zahra Raeisi, Ahmad Latifian

  2025-06-02

• Examining the Influence of Innovation, Market Orientation, and Entrepreneurial Orientation on Marketing Performance in the Batik Industry

  David Andriyan, Muhammad Sholahuddin, Imronudin

  2023-08-13

• Packaging Attributes and Consumer Patronage of Cosmetics in Calabar Metropolis, Cross River State

  Ezekiel Tom Ebitu, Samuel Etuk, Joy Ekoi Ofem, Olom, Patricia Akwaya

  2021-04-30

• The Relationship of Facebook Messenger Marketing to the Purchasing Intention of the Consumers of Philippine MSMEs

  Anne Valerie Casimiro, Cathleen Chua, Dominique Earl Pasquin, Jun R. Grimaldo

  2022-04-09

• The Consumer Buying Behavior and Its Relationship to Financial Management of a Purchasing Company

  Yue, Shuying, Yu, Tuoxin, Li, Jin, Yan, Qiang

  2024-01-13

• The Influence of Leadership Behaviour on Organizational Culture Among the Academic Deans of State Universities and Colleges (SUCs) in Panay Island, Philippines

  Ronel Amorin

  2021-12-28

• Understanding Insurance Uptake in the Philippines: A Cluster-Based Analysis of Consumer Priorities

  Emmanuel Paulino, Djhoana M. Rington, PhD, LPT, CGSP, CHRA, Noemi C. Gocuyo, MGM, LPT , Lalaine A. Isip, Ronald P. Romero, Ph.D, Ronaldo A. Tan, Ph.D, Paulo Noel A. Mazo, DBA, LPT

  2025-05-19

• The Impact of e-WOM and Celebrity Endorser on Purchase Intention Mediated by Brand Image: A Study on Halal Cosmetic Products

  Astri Indriana, Muhammad Sholahuddin, Rini Kuswati, Soepatini

  2022-12-04

• Why Professional Branding: What difference will it make for me (as Gen Z)?

  Mustafa M. Bodrick, Ibrahim Alhabib, Mohammed Alsuhaim, Hani Alqarni, Yasir S. Almuways

  2024-05-24

• Proposed Business Growth Strategy for an Advertising Production Company That Penetrates the Small and Medium-Sized Business Market in Jakarta: A Business Case, Rentjana

  Hannan Cinthya, Sonny Rustiadi

  2023-07-12

• Relationship with Industry 4.0 and Supply Chain Management System of FMCG

  Manjurul Hossain Reza

  2020-10-07

• The Effects of Online Reviews on Purchase Intention in the Shopee Fashion Industry

  Angela Dominique Andoy, Jose Antonio Beriña, Jan Erika Querubin, Jun Grimaldo

  2022-03-28

• Evaluating the Effectiveness of Different Machine Learning Models in Predicting Customer Churn in the USA

  MD. Sohel Rana, Anchala Chouksey, Bimol Chandra Das, Syed Ali Reza, Muhammad Shoyaibur Rahman Chowdhury, Mir Mohtasam Hossain Sizan, Reza E Rabbi Shawon

  2023-10-29

• Impression of Social Media Influencers towards Customers of Locally Manufactured Cosmetic Beauty Products

  Christine J. Concepcion

  2025-04-06

• Advancements in Retail Price Optimization: Leveraging Machine Learning Models for Profitability and Competitiveness

  Mohammad Anisur Rahman, Chinmoy Modak, Md Abu Sufian Mozumder, Mohammed Nazmul Islam Miah, Mehedi Hasan, Md Murshid Reja Sweet, Syeda Farjana Farabi, Md Zikar Hossan, Mani Prabha, Mahfuz Alam

  2024-05-23

• The Impact of Viral Marketing Collateral on Brand Image: “#KwentongJollibee” Advertisement

  Van Kevin Li, Patricia Alexandria Ongpauco , Janine Therese Rubante

  2022-03-13

• Examining 4A’s Marketing Framework for Marketing Strategy Proposal of Medical Device Product to Increase Market Share: A Case Study of PT MM Indonesia

  Damairia Anugerah, Sonny Rustiadi

  2024-09-11

• The Effectiveness of Social Media Influencers in the Cosmetic and Skincare Industry to the Purchase Intention of the Generation Z Filipinos

  Ronn Alexis Castillo, Czarina Zoy Jaramillo, Leonard Sy

  2022-03-31

• A Study of Customer Differences on UCPB Savings Bank’s Product and Services, Performance, and Reliability

  Alcuetas, Rosemarie Gaile, Balicao, Roger, Naguit, Claire Anne, Pigao, Kevin Jamir, Yumul, Tricia Laine

  2023-10-05

• Measurement and Analysis of Total Local Production Effect on Investment Spending in Iraq from 1990-2018

  Hussam Aldeen Taha, Hasan Zidan Khalaf

  2021-08-01

• A Study of Hong Kong's Insurance Industry Based on the New Development Pattern Model

  Fang Ding

  2024-10-05

• The Role of Information Overload on Consumers’ Online Shopping Behavior

  Gideon Appiah Kusi, Mst Zannatul Azmira Rumki, Fiona Hammond Quarcoo, Esther Otchere, and Guanhui Fu

  2022-10-22

• Suggestions on the Development of the Health Insurance Industry during the Normalization Phase of COVID-19 in China: Based on the Comparative Analysis Method

  Yue Lin, Yixiang Fang

  2023-03-02

• Predictive Analytics for Customer Retention: Machine Learning Models to Analyze and Mitigate Churn in E-Commerce Platforms

  Md Sakibul Hasan, Md Abubokor Siam, Md Abdul Ahad, Mohammad Nazmul Hossain, Mehedi Hasan Ridoy, MD. Nazmul Shakir Rabbi, Arat Hossain, Tanaya Jakir

  2024-08-11

• Consumer Behavior and Practices towards Green Marketing of Food Enterprises

  Mathew Hervey Lim, Chrissane Rey, Maria Patricia Zamuco, Mary Caroline Castaño

  2022-03-26

• Factors Determining Turnaround Strategies for Declining, Large, High-tech organizations

  Benita Bommi Felicia Jeyasingh

  2023-09-29

• Digital Marketing and Business Performance of Selected Micro-Enterprises in China

  Wang, Shaohua, Wang, Bei, Hu, Aiqing, Zhang, Xin

  2024-01-23

• Perception of Filipino Skincare Product Users on the Effectiveness of Social Media Influencers vs Celebrity Endorsers as Brand Ambassadors

  Rayne Lianne Lim, Mar Zhayvier Rosales, Alliah Therese Salazar, Earl Pantoja

  2022-02-18

• Meta-synthesis Method in the Field of Sustainable Industrial Production Strategies

  Milad Javadi, Kamilia Mehrabi Jorshary, Maryam Mazrooie, Fahimeh ebrahimisadrabadi, Ali Shojaee

  2025-06-10

• The Impact of Diversification Policy on the Risks of Commercial Bank: A Case Study of Iraqi Commercial Banks

  Ammar Elias Ahmmed, Saja Fathi Mohammed Younis

  2023-02-09

• An analysis of Gen Z’s Purchase intention of Video Games within Metro Manila

  Lian Thorjie Lim, Enrico Miguel Peralta, Martin Jego Solano

  2022-03-28

• The Impact of Service Quality Using the Carter Model on Customer Satisfaction in Indonesian Islamic Banks

  Nur Faizah, Wiyadi, Muhammad Sholahuddin

  2023-10-05

• Evaluation of Online Markets Considering Trust and Resilience: A Framework for Predicting Customer Behavior in E-Commerce

  Sina E. Charandabi, Omidreza Ghanadiof

  2022-01-18

• Marketing Affiliates, Influencers, and Purchase Decisions of Shopaholic Users in Jakarta

  Husnayetti Husnayetti, Cantika Awalya Ramadhanty, Erion Erion

  2023-01-17

• Mismatched Endorsement: Role of Korean Endorsers on Philippines’ Telecommunication Brands

  Earl Pantoja, Wennie Grace Dela Torre, Amabelle Inacay, Jadyn Gail Ornopia

  2022-03-23

• Impact of Energy Prices and Macroeconomic Variables on GDP Prediction UK: Machine Learning Approach

  Piyumi Perera, Anil Fernando

  2024-10-03

• Elements of Online Advertisements: Its Impact on Late Generation Z’s Purchase Intention

  Mark Ryan Mergillano, Bryan Gabriel Nabor, Rhixonn Rourkee Halili, Kristian George Hinanay, Jun R. Grimaldo

  2022-05-06

• The Effect of Electronic Words of Mouth and the Attributes of Tourism Products on Visiting Interest and Decision

  Nurjamilah Jamilah, Suryanto, Arianis chan

  2022-01-19

• Determine and Clarify the Primary Elements for Measuring Agility in Mining Industries

  Milad Javadi, Ahmad Latifian, Maryam Mazrooie, Fahimeh Ebrahimisadrabadi

  2025-06-02

• Do Artificial Intelligence and Digital Marketing Impact Purchase Intention Mediated by Perceived Value?

  Riza Aura Febriani, Muhammad Sholahuddin, Rini Kuswati, Soepatini

  2022-12-04

• Implementation of a Lean Production System using Materials and Information Flow Chart in Electroplating Services Company

  Syahida Nur Aulia, Farizal F

  2024-06-13

• Understanding the Influence of Mobile Interface of Shopee and Lazada on Customer Conversion

  Therhey Ann Centeno, Alliah Clarisse Pacheco, Gem Danielle Sigua, Nicole John Tan, Ronald Fernandez

  2022-03-31