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• The Effects of Online Reviews on Purchase Intention in the Shopee Fashion Industry

  Angela Dominique Andoy, Jose Antonio Beriña, Jan Erika Querubin, Jun Grimaldo

  2022-03-28

• Mismatched Endorsement: Role of Korean Endorsers on Philippines’ Telecommunication Brands

  Earl Pantoja, Wennie Grace Dela Torre, Amabelle Inacay, Jadyn Gail Ornopia

  2022-03-23

• The Effectiveness of Social Media Influencers in the Cosmetic and Skincare Industry to the Purchase Intention of the Generation Z Filipinos

  Ronn Alexis Castillo, Czarina Zoy Jaramillo, Leonard Sy

  2022-03-31

• Impression of Social Media Influencers towards Customers of Locally Manufactured Cosmetic Beauty Products

  Christine J. Concepcion

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• Elements of Online Advertisements: Its Impact on Late Generation Z’s Purchase Intention

  Mark Ryan Mergillano, Bryan Gabriel Nabor, Rhixonn Rourkee Halili, Kristian George Hinanay, Jun R. Grimaldo

  2022-05-06

• The Impact of Influencer Marketing on Consumers’ Brand Perception of Travel Applications

  Fatima Amagsila, Ella Mae Cadavis, Jhon Paul Callueng, Jc Reimark Manio

  2022-04-05

• The Relationship between Transformational Leadership and Innovation and Creativity in Management to Improve Employees’ Academic Performance at Sohar University

  Al-Saidi Ibtisam Harib Salim, Abd Wahab Zakaria

  2021-08-09

• Retaining Values and Interchanging Values within Organizational Contexts

  Mustafa M. Bodrick, Mohammed I. Alassaf, Mohammed Y. Alrasi, Lobna A. Aljuffali, Abdullah A. Alhawas, Aws A. Obaid

  2025-05-13

• Consumer Trust in Mobile Phone Industry: Comparative Study on Traditional Commerce & E-commerce

  Kian Balgomera, Armel Emmanuel Dela Cruz, Jan Emmanuel G Santiago, Ronald R. Fernandez

  2022-03-26

• The Impact of Influencer Attributes on Purchase Intention: Evidence from Influencers’ Virtual Boutiques in Qatar

  Mohammed Abdulsalam S. Ibrahim

  2025-05-11

• The Role of the Dimensions of Strategic Intelligence in Improving the Quality of Publishing and Distribution Services: A field Study on the Leaders of the Arab Literature Center for Publishing and Distribution

  Eshraga Abdallah Mohammed Sheikhidries

  2023-11-24

• Understanding the Influence of Mobile Interface of Shopee and Lazada on Customer Conversion

  Therhey Ann Centeno, Alliah Clarisse Pacheco, Gem Danielle Sigua, Nicole John Tan, Ronald Fernandez

  2022-03-31

• Purchase Intentions of the Working Gen Y Against Working Gen Z on Online Ads with Informal Language

  Marina Patricia Solidad Taniguchi, Marco Sebastianne S. Ponce, Hanley Therese R. Tan, Darwin L. Borromeo

  2022-02-19