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• Analysis of Control and Evaluation of Digital Marketing in the Hospital

  Pratiwi Pratiwi, Jaslis Ilyas , Wahyu Sulistiadi

  2023-02-04

• Effective Digital Marketing Strategies Used by MSMEs in NCR Under New Normal

  Ohle Nychail Santos, Ma. Sophia Santos, Chelzy Divine Dragas, Marie Abigail Posadas

  2022-02-14

• The Impact of Digital Marketing on Customer Buying Intention of Customers in the Philippines

  Lance Astoriano, Gerona, Justin Albert D., Marzan, Juan Carlos R.

  2022-05-11

• Digital Marketing and Social Media as a Strategy to Increase Brand Awareness: Case Study Increasing the Number of Students on Brand Awareness in Social Media and Digital Marketing Activities in Higher Education X

  Detya Wiryany, Maudy Rizkiana Poedjadi , Ita Rahmawati

  2023-07-28

• Analysis of Social Media Marketing (SMMas) Strategy in Increasing Brand Awareness and Consumer Purchase Intentions

  Billy Prayoga, Detya Wiryany , Maudy Rizkiana Poedjadi

  2023-07-28

• Insights into Digital Transformation Adoption in State-Owned Organizations: A Study from Vietnam

  Thanh Mai Pham, Hai Ninh Nguyen

  2023-10-23

• Marketing Challenges and Trends Influencing Wine Producers and Consumers

  Julien Bousquet

  2023-06-24

• Effects of Social Media Marketing on Consumer Purchase Intention in the Retail Sector of Australia

  Syed Ibrar Hussain, Ranga Chimhundu

  2023-01-23

• From Engagement to Retention: An Exploratory Sequential Approach to Social CRM and Social Media Marketing for Facebook Sellers

  Emmanuel P. Paulino, Paulo Noel A. Mazo, Lou-Rena S. Boquila, Djhoana M. Rington, Chona O. Bautista, Michael F. Gibaga

  2025-02-16

• Marketing Strategy Proposal to Rebound the Declining Revenue of Burger King Indonesia in the Covid Aftermath Period

  Ruth Anindya Ratih Dewi Hartono, Yos Sutiyoso, Sahat Hutajulu

  2024-10-15

• Digital Marketing and Business Performance of Selected Micro-Enterprises in China

  Wang, Shaohua, Wang, Bei, Hu, Aiqing, Zhang, Xin

  2024-01-23

• Do Artificial Intelligence and Digital Marketing Impact Purchase Intention Mediated by Perceived Value?

  Riza Aura Febriani, Muhammad Sholahuddin, Rini Kuswati, Soepatini

  2022-12-04

• Digital Transformation in SMEs: Unlocking Competitive Advantage through Business Intelligence and Data Analytics Adoption

  Safiul Islam, Emran Hossain, Md Shihab Rahman, Md Majedur Rahman, Sajidul Islam Khan, Abdullah Al Mahmud Ashik

  2023-12-25

• TikTok as a Platform for Marketing Campaigns: The effect of Brand Awareness and Brand Recall on the Purchase Intentions of Millennials

  Mary Aubrey G. Gesmundo, Melvin Dave S. Jordan, Wee Hansei D. Meridor, Dainielle Vien Muyot, Mary Caroline N. Castano, Agnes Jocelyn P. Bandojo

  2022-05-06

• Challenges of Social and Digital Media Engagement for Established Brands: A Rise of Crowd Culture

  Mahmud Wahid, Zinat Sultana

  2023-03-11

• The Effectiveness of Social Media Influencers in the Cosmetic and Skincare Industry to the Purchase Intention of the Generation Z Filipinos

  Ronn Alexis Castillo, Czarina Zoy Jaramillo, Leonard Sy

  2022-03-31

• Prospective Policy Holders on Health Insurance: An Assessment Towards Marketing Plan Proposal

  WANG BINGZHI, LI YONGQUAN, DONG YANCHAO, FANG XIAOQIN

  2024-12-27

• Impact of Content Marketing on the Brand Image of Selected Unilever's Personal Care Brands through the Social Media

  Mariel Kathrine Mañosca, Allyssa Kyla Poyaoan, Jake Vitug

  2022-02-04

• A Study on the Post Pandemic Marketing Mix Responses of Micro Food Businesses in Laguna, Philippines

  Donn Enrique Moreno, Jose Iñigo Espiritu, Isabelle Rose Maniclang, Lloyd Denis Talabis

  2023-04-03

• Comparing Local and Foreign Tourists' Behavior Toward Local Food in Siquijor Using the AISDALSLove Model: A Path Analysis to Guide Marketing Strategies

  Ricky Jumawan

  2025-05-25

• The Impact of Influencer Attributes on Purchase Intention: Evidence from Influencers’ Virtual Boutiques in Qatar

  Mohammed Abdulsalam S. Ibrahim

  2025-05-11

• Impression of Social Media Influencers towards Customers of Locally Manufactured Cosmetic Beauty Products

  Christine J. Concepcion

  2025-04-06

• Enhancing Customer Experience and Business Operations in E-Commerce Platforms through Big Data Analytics

  Md Abdullah Al Mahmud, Nur Vanu, Sadia Islam Nilima, Rakibul Hasan

  2021-12-29

• A Study on Utilizing Social Media Advertising through “Instagram Aesthetics” to Drive Purchase Intention

  Angelu G. Alcaraz, Graciela Reneé C. Balmori, Jellah Daryl C. Ricalde, Earl Pantoja

  2022-03-03

• Factors Influencing Filipino Online Shoppers’ Livestream Purchases

  Farah Concepcion R. Reyes, Maria Concepcion V. Umali

  2025-04-06

• Does the Magic Elixir of Treasure Rejuvenate the Elderly Work in the End - Taking Tiffany as an Example: A Study on the Brand Strategy of Younger Jewelry Industry

  Liuyue Jiang, Zhexuan Lyu

  2023-09-28