Search Results

• Resource-Based View in Marketing Literature

  Meziyet UYANIK

  2023-07-02

• Marketing Affiliates, Influencers, and Purchase Decisions of Shopaholic Users in Jakarta

  Husnayetti Husnayetti, Cantika Awalya Ramadhanty, Erion Erion

  2023-01-17

• Examining the Influence of Innovation, Market Orientation, and Entrepreneurial Orientation on Marketing Performance in the Batik Industry

  David Andriyan, Muhammad Sholahuddin, Imronudin

  2023-08-13

• Business Performance of Small-scale Online Sellers in Manila: A Proposed Marketing Strategies

  Delos Santos, Eunice Andrea G.

  2025-07-05

• Marketing Challenges and Trends Influencing Wine Producers and Consumers

  Julien Bousquet

  2023-06-24

• Impact of Advantageous Campaigns on Customer-Brand Relationship Building Through Social Media Marketing

  Sultan AL-Mashrafi, Zaheer Ahmed Khan

  2022-01-18

• Development of a Conceptual Framework for Relationships between Social Media Marketing and Intentions to Stay at Five-Star Hotels

  Nyoman Indah Kusuma Dewi, Gede Pradiva Adiningrat , I Wayan Wirga , Upayana Wiguna Eka Saputra, Ni Wayan Sukartini

  2022-11-25

• Influence of Search Engine Optimization (SEO) Towards Purchase Intention of Online Shoppers

  Anfernee Caro, Aaron Justin Mendoza, Hennie Noble, Kryzl Alexa Tanglao

  2024-06-13

• Contemporary Dynamics of Angel Investment: A Comparative Analysis Between Traditional and IMC Proficient MSMEs of Metro Manila

  MARCO LOUISE BABIERA, BENEDICT CARDENAS JR, BJ MERCADO

  2022-03-17

• The Influence of Marketing Communication Tools on Customers’ Satisfaction Towards Mobile Phone Service Provider Companies in Jordan

  Noor Firdoos Jahan, Hadi Salah Abdurrahman Atiat

  2021-05-27

• The Moderating Effect of the Country of Origin on Smartphones’ Brand Equity and Brand Preference on Customer Purchase Intention

  Angelo Clark Castillo, Aimee Margaret Flores, Lance Matthew Sanchez, Arthur Yusay, Marie Abigail Posadas

  2022-03-23

• The Effectiveness of Fashion Influencers in Influencing the Purchase Interest of Millennial Generation Consumers in Indonesia

  Zahra Bhima Absharina, Anita Dwi Yuriani , Evelyn Hendriana

  2021-11-03

• Measuring the Influence of Product Placements in Korean Dramas on the Act of Purchase of Filipino Audiences

  Bernard Angelo Advincula, Madelaine Bernardo, Andrea Nicole Soriano

  2021-12-31

• Factors Influencing Shopee Users’ Intention to Purchase Products during Shopee Philippines’ Big Online Shopping Events

  Isabela Bacay, Roiel Anthony Ramirez, Franceline Naomi Ramos, Jun R. Grimaldo

  2022-03-23

• Consumer Trust in Mobile Phone Industry: Comparative Study on Traditional Commerce & E-commerce

  Kian Balgomera, Armel Emmanuel Dela Cruz, Jan Emmanuel G Santiago, Ronald R. Fernandez

  2022-03-26

• Digital Alchemy: When Influencer Marketing, E-Business, and Project Management Converge

  Rym Khanfir

  2026-06-30

• Purchase Intentions of the Working Gen Y Against Working Gen Z on Online Ads with Informal Language

  Marina Patricia Solidad Taniguchi, Marco Sebastianne S. Ponce, Hanley Therese R. Tan, Darwin L. Borromeo

  2022-02-19

• Invasion or Personalization: An Overview on User Attitudes towards the Privacy Issues in Targeted Advertising in NCR and Its Effect in Consumer Purchase Behavior

  Bea Andrea Antonio, Kyra Lyn Dela Cruz, Aaliyah Isis Jimenez, Earl Pantoja

  2022-03-23

• Elements of Online Advertisements: Its Impact on Late Generation Z’s Purchase Intention

  Mark Ryan Mergillano, Bryan Gabriel Nabor, Rhixonn Rourkee Halili, Kristian George Hinanay, Jun R. Grimaldo

  2022-05-06

• Influencer Credibility and Product–Influencer Congruence: Reassessing Their Roles in Shaping Purchase Intentions in Bangladesh’s F-Commerce

  Mahmud Wahid, Huam Hon Tat, Mad Nasir Shamsudin

  2025-11-12

• Generation Z versus Zillennial: Deliberating the Reflexive Leadership Context within the Organizational Transformation of Saudi Arabia

  Mustafa M. Bodrick, Mohammed I. Alassaf, Aws Obaid, Mutlaq Almutairi, Abdulrahman K. Albisher, Ibrahim M. Alhabib, Mohammed I. Alsuhaim

  2025-05-13

• The Impact of Purchasing Intentions on Retail Home Improvements in E-Commerce on Generation Y and Z's Brand Engagement

  Nicole Andrea Bañares, Jazmine Andrea Go, Marc Angelo Nuñez, Derick Paul Taporco

  2022-03-09

• Pre- and Post-Purchase Factors Contributing to Dissonance of Filipino Credit Cardholders Amidst Exposure to Financial Risk

  Andreana Gene Gomez, Kristine Falales, Tricia Mae Villaflores

  2022-04-16

• Push-Pull Dynamics in Medical Education Choice: Strategic Marketing Framework for Indian Students in Metro Manila

  Thangkholal Khongsai

  2026-06-18

• Mapping the Fur Landscape: A Dual Cluster Analysis of Relationship-Driven and Purchase-Based Segmentation of the Pet Care Market

  Emmanuel Paulino, Noemi C. Gocuyo, Djhoana M. Rington, PhD, LPT, CGSP, CHRA, Lalaine A. Isip, Paulo Noel A. Mazo, DBA, LPT, Ronald P. Romero, Ph.D, Ronaldo A. Tan, Ph.D., Lou-Rena S. Boquila, PD, PhD

  2025-05-19

• Instaworthy: A Study on the Effects of Photo Editing towards Electronic Commerce in Metro Manila

  Kyle Ivan Anthony Pablo, Gerald Gallaza, Bianca Elizabeth Delos Reyes, Francis Lawrence B. De Jesus

  2022-04-05

• Women’s Adoption of Augmented Reality in the Context of Beauty Products in Emerging Country

  Sabrine Bouallegue, Imed Nouri, Rym Bouzaabia

  2025-08-07

• Strategic orientations and innovation performance in Bangladeshi SMEs: Dual role of big data analytics and innovation capabilities

  Md Awlad Hossain, Mahmud Wahid

  2026-05-29

• Factors Influencing Filipino Online Shoppers’ Livestream Purchases

  Farah Concepcion R. Reyes, Maria Concepcion V. Umali

  2025-04-06

• The Impact of Influencer Attributes on Purchase Intention: Evidence from Influencers’ Virtual Boutiques in Qatar

  Mohammed Abdulsalam S. Ibrahim

  2025-05-11

• Comparing Local and Foreign Tourists' Behavior Toward Local Food in Siquijor Using the AISDALSLove Model: A Path Analysis to Guide Marketing Strategies

  Ricky Jumawan

  2025-05-25

• The Adoption of Blockchain Technology in the Selected Enterprises in the Philippines: A Comparative Multi-Factor Analysis

  Emmanuel P. Paulino, DBA, LPT, Ronald P. Romero, PhD, Ronaldo A. Tan, PhD, Benedicto L. Avila, Paulo Noel A. Mazo, DBA, LPT

  2025-08-14

• Does the Magic Elixir of Treasure Rejuvenate the Elderly Work in the End - Taking Tiffany as an Example: A Study on the Brand Strategy of Younger Jewelry Industry

  Liuyue Jiang, Zhexuan Lyu

  2023-09-28

• A Study on Utilizing Social Media Advertising through “Instagram Aesthetics” to Drive Purchase Intention

  Angelu G. Alcaraz, Graciela Reneé C. Balmori, Jellah Daryl C. Ricalde, Earl Pantoja

  2022-03-03

• Impression of Social Media Influencers towards Customers of Locally Manufactured Cosmetic Beauty Products

  Christine J. Concepcion

  2025-04-06

• Digital Transformation in SMEs: Unlocking Competitive Advantage through Business Intelligence and Data Analytics Adoption

  Safiul Islam, Emran Hossain, Md Shihab Rahman, Md Majedur Rahman, Sajidul Islam Khan, Abdullah Al Mahmud Ashik

  2023-12-25

• Determinants of Online Shopping Behavior: An Analysis of Perceived Benefits, Reputation, and Consumer Experience

  Emmanuel Thaddeus B. Pascual

  2026-02-20

• Technology-Driven Operational Efficiency and Security in Casinos: An Empirical Analysis of Adoption and Impact

  Gerardo Larita, Emmanuel Paulino, Ronaldo Tan, Paulo Noel Mazo, Ronald Romero

  2024-12-03

• Systematic Literature Review on the Effects of Corporate Social Responsibility (CSR) on Company Image

  Yunarti, Ratnawati

  2023-06-03

• The Influence of Google Analytics on E-commerce: Enhancing Customer Insights and Business Performance

  Md Rashed Mohaimin

  2025-03-28