Search Results

• Development of a Conceptual Framework for Relationships between Social Media Marketing and Intentions to Stay at Five-Star Hotels

  Nyoman Indah Kusuma Dewi, Gede Pradiva Adiningrat , I Wayan Wirga , Upayana Wiguna Eka Saputra, Ni Wayan Sukartini

  2022-11-25

• The Implications of Blogging and Social Media on Purchasing Behavior of Filipino Employees in an Environmental Consultancy Firm in Manila Post Pandemic

  De Guzman, Amabel M, Ibanez, Darling Jerica B, Pigao, Kevin Jamir F

  2023-12-16

• The Role of Social Media Review Intensity in Mediating the Influence of Perceived Usefulness and Trust on Tourists' Intention to Visit Beaches in Yogyakarta

  Dzulfikar Ihtifazhudin Zaky, Izza Mafruhah

  2024-08-03

• The Effect of Corporate Social Responsibility on Competitive Advantage through Organizational Learning in the Jordanian Industrial Sector

  Raghad Darweesh, Mohammad Abuareish

  2023-06-17

• The Effectiveness of Fashion Influencers in Influencing the Purchase Interest of Millennial Generation Consumers in Indonesia

  Zahra Bhima Absharina, Anita Dwi Yuriani , Evelyn Hendriana

  2021-11-03

• The Effectiveness of Social Media Influencers in the Cosmetic and Skincare Industry to the Purchase Intention of the Generation Z Filipinos

  Ronn Alexis Castillo, Czarina Zoy Jaramillo, Leonard Sy

  2022-03-31

• The Role of Social Technologies in Enhancing Organizational Ingenuity: A Survey Study in Asiacell Communications

  Mohamed Hussein Marie, Ali Abdulfattah Alshaher

  2022-12-20

• Challenges of Social and Digital Media Engagement for Established Brands: A Rise of Crowd Culture

  Mahmud Wahid, Zinat Sultana

  2023-03-11

• Effects of Social Media Marketing on Consumer Purchase Intention in the Retail Sector of Australia

  Syed Ibrar Hussain, Ranga Chimhundu

  2023-01-23

• The Effect of Corporate Social Responsibility to Organizational Performance Among Selected Manufacturing Companies: Basis for Management Intervention Plan Proposal

  CHEN JU, MAO JIAWEI, LI YABO, WANG LEI

  2024-12-27

• The Effect of Corporate Social Responsibility to Organizational Performance Among Selected Manufacturing Companies: Basis for Management Intervention Plan Proposal

  PENG RONG

  2025-03-05

• From Engagement to Retention: An Exploratory Sequential Approach to Social CRM and Social Media Marketing for Facebook Sellers

  Emmanuel P. Paulino, Paulo Noel A. Mazo, Lou-Rena S. Boquila, Djhoana M. Rington, Chona O. Bautista, Michael F. Gibaga

  2025-02-16

• Perception of Filipino Skincare Product Users on the Effectiveness of Social Media Influencers vs Celebrity Endorsers as Brand Ambassadors

  Rayne Lianne Lim, Mar Zhayvier Rosales, Alliah Therese Salazar, Earl Pantoja

  2022-02-18

• Impact of Advantageous Campaigns on Customer-Brand Relationship Building Through Social Media Marketing

  Sultan AL-Mashrafi, Zaheer Ahmed Khan

  2022-01-18

• Impression of Social Media Influencers towards Customers of Locally Manufactured Cosmetic Beauty Products

  Christine J. Concepcion

  2025-04-06

• Impact of Content Marketing on the Brand Image of Selected Unilever's Personal Care Brands through the Social Media

  Mariel Kathrine Mañosca, Allyssa Kyla Poyaoan, Jake Vitug

  2022-02-04

• Balancing the Dialectic Gap in the Social Context of Work: Integrating Self-Determination Theory with Theory of Heedful Interrelating

  Asha Sara Mammen, Neetha Mary Avanesh

  2024-06-18

• Model of Social Services for Disabilities in DKI Jakarta Province

  Maria Margaretha, Sadu Wasistiono, Hadi Prabowo, Marja Sinurat

  2023-04-15

• Employing Internal Audit System towards Business Sustainability: Evaluating its Impact on the Triple Bottom Line Perspective in the Manufacturing Industry

  Michael Steve Cruz

  2022-08-17

• A Study on Utilizing Social Media Advertising through “Instagram Aesthetics” to Drive Purchase Intention

  Angelu G. Alcaraz, Graciela Reneé C. Balmori, Jellah Daryl C. Ricalde, Earl Pantoja

  2022-03-03

• Digital Marketing and Social Media as a Strategy to Increase Brand Awareness: Case Study Increasing the Number of Students on Brand Awareness in Social Media and Digital Marketing Activities in Higher Education X

  Detya Wiryany, Maudy Rizkiana Poedjadi , Ita Rahmawati

  2023-07-28

• Elements of Online Advertisements: Its Impact on Late Generation Z’s Purchase Intention

  Mark Ryan Mergillano, Bryan Gabriel Nabor, Rhixonn Rourkee Halili, Kristian George Hinanay, Jun R. Grimaldo

  2022-05-06

• E-marketing Strategies and Performance of Small and Medium-sized Enterprises: A New-normal Agenda

  Etim, Glory Sunday, Edim Eka James, Arikpo Nneoyi Nnana, Okeowo, Victor Olusegun

  2021-11-05

• The Effect of Electronic Words of Mouth and the Attributes of Tourism Products on Visiting Interest and Decision

  Nurjamilah Jamilah, Suryanto, Arianis chan

  2022-01-19

• The Impact of Influencer Attributes on Purchase Intention: Evidence from Influencers’ Virtual Boutiques in Qatar

  Mohammed Abdulsalam S. Ibrahim

  2025-05-11

• The Effectiveness of Facebook Advertisements of Subscription-based Video-On-Demand Streaming Services to Filipino Millennials

  Jiro Miguel Garbes, Don Carlo Harnecillo, Celine Almira Yu, Earl Pantoja

  2022-01-07

• Communication Catalysts: How Personal Ties Enhance Supply Chain Efficiency

  Sara Talbi, Sofia Achour, Badra ABKARY

  2024-03-01

• Analysis of Social Media Marketing (SMMas) Strategy in Increasing Brand Awareness and Consumer Purchase Intentions

  Billy Prayoga, Detya Wiryany , Maudy Rizkiana Poedjadi

  2023-07-28

• The Analysis of the Necessity and Impact of Property and Inheritance Taxes in China

  Kepan Gao, Anqi Liu

  2024-09-14

• The Elucidating of Customer Value and Customer Loyalty for Halal Cosmetic: The Empirical Evidence of Indonesian Female

  Anggun Suryanti, Wiyadi, Rini Kuswati

  2024-02-05

• How Attitude, Social Norms, and Perceive Behavioral Control Impact Entrepreneurial Intention with Additional Characteristics of Migration Background from Central/East Java

  Yulius, Yulita F. Susanti

  2024-10-05

• Mapping the Fur Landscape: A Dual Cluster Analysis of Relationship-Driven and Purchase-Based Segmentation of the Pet Care Market

  Emmanuel Paulino, Noemi C. Gocuyo, Djhoana M. Rington, PhD, LPT, CGSP, CHRA, Lalaine A. Isip, Paulo Noel A. Mazo, DBA, LPT, Ronald P. Romero, Ph.D, Ronaldo A. Tan, Ph.D., Lou-Rena S. Boquila, PD, PhD

  2025-05-19

• TikTok as a Platform for Marketing Campaigns: The effect of Brand Awareness and Brand Recall on the Purchase Intentions of Millennials

  Mary Aubrey G. Gesmundo, Melvin Dave S. Jordan, Wee Hansei D. Meridor, Dainielle Vien Muyot, Mary Caroline N. Castano, Agnes Jocelyn P. Bandojo

  2022-05-06

• Understanding Insurance Uptake in the Philippines: A Cluster-Based Analysis of Consumer Priorities

  Emmanuel Paulino, Djhoana M. Rington, PhD, LPT, CGSP, CHRA, Noemi C. Gocuyo, MGM, LPT , Lalaine A. Isip, Ronald P. Romero, Ph.D, Ronaldo A. Tan, Ph.D, Paulo Noel A. Mazo, DBA, LPT

  2025-05-19

• The Impact of Digital Marketing on Customer Buying Intention of Customers in the Philippines

  Lance Astoriano, Gerona, Justin Albert D., Marzan, Juan Carlos R.

  2022-05-11

• The Relationship of Facebook Messenger Marketing to the Purchasing Intention of the Consumers of Philippine MSMEs

  Anne Valerie Casimiro, Cathleen Chua, Dominique Earl Pasquin, Jun R. Grimaldo

  2022-04-09

• The Impact of Public Spending (Expenditures) on Economic Growth in Iraq for the Period 2004-2019

  Khalaf Mohamed Hamad, Hassan Zaidan, Khalaf Al-Majma’i, Mohammed kamil Abdullah

  2022-06-15

• Understanding Employee Retention in High-Turnover Industries: The Role of Wellbeing, Work Engagement, and Workplace Spirituality

  Karimah Izatu Nisa S.E., M.M., Agung Utama

  2025-06-25

• Implementation Of Business Road Map as a Development of Business Model Canvas In The Ruang Temu Café In Samarinda

  Riyan Danu Setiawan, Finnah Fourqoniah, Muhammad Fikry Aransyah

  2021-08-21

• Effective Digital Marketing Strategies Used by MSMEs in NCR Under New Normal

  Ohle Nychail Santos, Ma. Sophia Santos, Chelzy Divine Dragas, Marie Abigail Posadas

  2022-02-14

• Analysis of the Sustainability Maturity Level of the Indonesian Banknotes Printing Company

  Saiful Bahri, Syamsul Maarif, Arif Imam Suroso, Nur Hasanah

  2022-09-05

• Analysis of Control and Evaluation of Digital Marketing in the Hospital

  Pratiwi Pratiwi, Jaslis Ilyas , Wahyu Sulistiadi

  2023-02-04

• Systematic Literature Review on the Effects of Corporate Social Responsibility (CSR) on Company Image

  Yunarti, Ratnawati

  2023-06-03

• The Impact of Purchasing Intentions on Retail Home Improvements in E-Commerce on Generation Y and Z's Brand Engagement

  Nicole Andrea Bañares, Jazmine Andrea Go, Marc Angelo Nuñez, Derick Paul Taporco

  2022-03-09

• An Investigation into the Leadership Traits of Prime Minister Narendra Modi: A Conceptual Framework

  Prem Lal Joshi

  2024-03-30

• Proposed Business Growth Strategy for an Advertising Production Company That Penetrates the Small and Medium-Sized Business Market in Jakarta: A Business Case, Rentjana

  Hannan Cinthya, Sonny Rustiadi

  2023-07-12

• Relationships of Financial Institution Performance and Regulation Effectiveness on Housing Ownership by Low Income

  Sani Inusa milala, Yusuf Ibrahim Gambo, Bala ishiyaku

  2019-08-30

• Role of Performance Appraisal Justice on Employee Performance: Mediating Role of Work Engagement

  Yun Li, Mohsin Ali, Tayyab Ali

  2024-09-26

• Impact of COVID19 on the Education System in the United States through PESTLE Analysis: A Case Study

  Duaa Shahid

  2022-06-15

• Factors Influencing Shopee Users’ Intention to Purchase Products during Shopee Philippines’ Big Online Shopping Events

  Isabela Bacay, Roiel Anthony Ramirez, Franceline Naomi Ramos, Jun R. Grimaldo

  2022-03-23

• Factors Influencing Customer Satisfaction towards Luxury Clothing: Quiet Luxury and Logomania among Filipino Millennials

  Sophia Mae Dealca, John Rafael D. Estrera, Christian Lloyd L. Tibalao, Francis Lawrence B. De Jesus

  2022-04-21

• Urban Entrepreneurship on the Fringe: Action Research on the Challenges of Street Vendors in Manila

  Ronald Romero, Emmanuel Paulino, Ronaldo Tan, Dan Michael Cortez

  2024-10-11

• The Underlying Theories of Organizational Sustainability: The Motivation Perspective

  Mostafizur Rahman, Sazali Abd Wahab, Ahmad Shaharudin Abdul Latiff

  2023-02-25

• Gender Diversity and Decision-Making in Firms: Quantile Regression Approach for Indian Companies

  Kaartik Mangla, Hansika Saini, Rishi Rajan Sahay

  2025-06-15

• A Comprehensive Exploration of Outlier Detection in Unstructured Data for Enhanced Business Intelligence Using Machine Learning

  Aisharyja Roy Puja, Rasel Mahmud Jewel, Md Salim Chowdhury, Ahmed Ali Linkon, Malay Sarkar, Rumana Shahid, Md Al-Imran, Irin Akter Liza, Md Ariful Islam Sarkar

  2024-02-27

• CSR Efforts for Achieving the SDGs: A Study of PT Hengjaya Mineralindo

  Muchtazar Muchtazar , Harry Cahyono, Firman Setiawan , Rakhmat Hidayat , La Ode Fitrah

  2023-07-28

• An analysis of Gen Z’s Purchase intention of Video Games within Metro Manila

  Lian Thorjie Lim, Enrico Miguel Peralta, Martin Jego Solano

  2022-03-28

• The Impact of Influencer Marketing on Consumers’ Brand Perception of Travel Applications

  Fatima Amagsila, Ella Mae Cadavis, Jhon Paul Callueng, Jc Reimark Manio

  2022-04-05

• Meta-synthesis Method in the Field of Sustainable Industrial Production Strategies

  Milad Javadi, Kamilia Mehrabi Jorshary, Maryam Mazrooie, Fahimeh ebrahimisadrabadi, Ali Shojaee

  2025-06-10

• Packaging Attributes and Consumer Patronage of Cosmetics in Calabar Metropolis, Cross River State

  Ezekiel Tom Ebitu, Samuel Etuk, Joy Ekoi Ofem, Olom, Patricia Akwaya

  2021-04-30

• Performance Evaluation Practices of Selected BPO Companies and its Effect to Employee Productivity

  ZHANG CHEN, LUO MENGMENG, LI FENGJIAO, LI HUI

  2025-01-07

• Mismatched Endorsement: Role of Korean Endorsers on Philippines’ Telecommunication Brands

  Earl Pantoja, Wennie Grace Dela Torre, Amabelle Inacay, Jadyn Gail Ornopia

  2022-03-23

• Application of Artificial Intelligence (AI) in Recruitment and Selection: The Case of Company A and Company B

  Zhang, Pengcheng

  2024-06-08

• Foodie's Point of View on Consuming Popular-Commercial Food

  Lily Dianafitry Hasan, Muhammad Anas, Muh. Zainuddin

  2021-11-21

• Unraveling the Retirement Spending Habits in Siquijor, Philippines: Promoting Support Policies for Retirees

  Rommel R. Mansueto, Jonah Lynn A. Juguilon, Ricky C. Jumawan, Mark Anthony L. Pelegrin

  2025-03-13

• Promotion: Rights and Barriers

  Gassim H. Dohal

  2023-07-20

• Advertising Appeals influencing the Brand Engagement of Gen Y and Z in terms of Social Media Pre-roll Advertisements

  Erll Angelo De Leon, Ma. Bianca Resuta, Derie Rose Virtusio

  2022-03-31

• Organizational Commitment and its Relationship to the Employees' Work Performance of an Oil Company

  Qu, Ying, Liu, Wanlin, Tan, Yan, Gao, Hongwei

  2024-01-13

• The Reality of Hidden Costs and The Possibility of Controlling Them: An Applied Study on Commercial Banks in Palestine

  Al-Madhoun Khalid

  2021-04-02

• Credible or Reliable Information: What affects Shopper’s Trust and Buying Behavior?

  Antonio Etrata, Jr., Von Jarelle Bandiling, Kurt Peralta, Rean Marvee Relucio

  2022-03-13

• The Impact of Oil Price Fluctuations on the General Budget and the Iraqi Gross Domestic Product form the Period 2010 to 2020

  Yahya Farooq Kareem AL Bayati, Zuhair bin Nasser bin Al-Hamid Obeida

  2022-08-27

• History, Tourist Attraction and Electronic Word of Mouth (EWOM) on Visiting Decisions at Jambi City Tourist Destinations

  Sylvia Kartika WB, Fitri Widiastuti

  2023-07-28

• The Effect of Online Wet Markets Website Quality on the Purchase Intention of Consumers in Caloocan City

  Christian Brazil, Stephen Brian Neri, Allan Ysmael Soriano, Carl Fritz Victorio, Jun R. Grimaldo

  2022-03-28

• Research on the Development Process and Prospects of Hong Kong, China's International Financial Center

  Lishan Lu

  2024-08-29

• The Perspective of Rural Entrepreneurs in Indonesia toward the Challenges of Developing Small and Medium Enterprises (SMEs): An Evidence from Sambas Regency, West Kalimantan Province

  Darusman Darusman

  2023-01-14

• The Role of Administrative Leadership in Supporting Culture of Quality and Excellence Based on Kaqa Excellence Model: An Implementation Study

  Mohammed Nasseef

  2022-01-30

• Exploration of Factors Influencing Intention to Leave: Indonesian Professional Working in Qatar Case

  Yudi Siswadi, Aurik Gustomo

  2024-01-06

• The Effect of Human Capital in Achieving a Competitive Advantage in the Banks: Applied Study on Commercial Banks in Palestine

  Khaled AL Madhoun

  2020-12-15

• Contractual Learning to Bridge the Gap Between Contractual Needs and Capabilities

  Chih-Hao Tsai, Chih-Fang Chiu

  2024-12-23

• The Role of HRM in Shaping Inclusive Cultures: Navigating Cross-Cultural D&I Challenges in U.S. Organizations

  Sungida Akther Lima, Md. Mostafizur Rahman, Md Imranul Hoque Bhuiyan, Zahidur Rahman

  2025-02-21

• The Role of Purchase Behavior in Consumers' Intent to Revisit and Recommend Coffee Shops in Manila: A Mediation Analysis

  Jan Carlo Libiran, Dexter Alonzo, Michelle Berdin, Charyl Genterola, Benedicto Avila, Bernard Letrero, Donn Enrique Moreno

  2024-09-03

• Employee Engagement and Organisational Commitment in Nigeria: Does it Matters for Local Government Service Commission?

  AKPOLO Rowland Bodiseowei, ODIRI, Vincent, I.O.

  2023-01-01

• Reliability Analysis Between the Relationship of Entrepreneurial Competency with Human Capital Development: An Initial Survey Among Brunei Darussalam Youth Entrepreneurs

  Muhammad Arsyad Hafizuddin, Muhammad Lutfi bin Abdul Lattif

  2019-12-30

• Harnessing Collaborative Innovation: How Knowledge Sharing Drives Performance in Philippine Hardware MSMEs

  Emmanuel Paulino, Ronald Romero, Ronaldo Tan, Dan Michael Cortez, Karina Clara Romero

  2024-11-04

• Determinants of Employee Retention in Pharmaceutical Companies: Case of Saudi Arabia

  Majed Alshamrani, Sager Alharthi, Majed Helmi, Tariq Alwadei

  2023-03-03

• Using Machine Learning Techniques to Forecast Mehram Company's Sales: A Case Study

  Mahsa Soltaninejad, Reyhaneh Aghazadeh, Samin Shaghaghi, Majid Zarei

  2024-03-07

• Effect of Promotional Mix on the Marketing of Insurance Services

  Joseph A. Anyadighibe, Aniebiet Etuk, Edim Eka James, Rose Stephen

  2021-10-09

• Consumers Attitude towards Skincare Products Endorsed by Filipino Macro-Influencers on Instagram

  Fatima Mae Libunao, Jhanniella Denise Martinez, Ma. Katlina Rodriguez, Mary Caroline Castaño

  2022-03-28

• Critical Assessment of Training and Development Practices in China's Pharmaceutical Fund and Supply Agency: Challenges and Strategic Recommendations

  LIU JUN

  2025-05-06

• Is Bangkok Ready for Open Banking? A Research Note on Exploring the Variables that Affect Innovation Adoption

  Sudkhate Molthathong, Chanettee Piphatanangkun

  2023-11-03

• Pink Power: The Extent of Awareness, Driving Factors, and Overall Perception of Filipina Youth Consumers in Metro Manila, Philippines on Pink Tax Caused by Pink Marketing Strategy

  Allaine Bernadette Chua, Alyannah Hidalgo, Joshua James Huyo-a, Alain Jomarie G. Santos

  2022-04-10

• Identifying Automotive Industry Trends: Data Mining from Intellectual Property Databases

  Roland Attila Csizmazia

  2021-09-07

• An Exploratory Approach to the Determinants of Students' Entrepreneurial Intention in Morocco

  Youssef AATIF, Mohamed OUDGOU, Kenza BOUARARA, Cheklekbire MALAININE

  2025-02-16

• The Influence of Proactive Personality on Proactive Work Behavior through Job Satisfaction, Work Engagement, and Role Breadth Self-Efficacy at PT PLN UP3 West Surabaya

  Atika Fitri Mumpuni, Wiwik Handayani

  2024-07-28

• Decoding U.S. Retail Dynamics: A Holistic Strategic Analysis Using PESTEL and Porter’s Five Forces Frameworks

  Kazi Obaidur Rahman, Achhia Khanam, Mehedi Hasan, Amir Hamza Akash, Rezwanul I Rezvi, Farhan Nasrullah, Shamina Sharmin Jishan, Nayeema Nusrat

  2025-04-14

• Does the Magic Elixir of Treasure Rejuvenate the Elderly Work in the End - Taking Tiffany as an Example: A Study on the Brand Strategy of Younger Jewelry Industry

  Liuyue Jiang, Zhexuan Lyu

  2023-09-28

• Influencing Factors on Mobile Wallet Adoption in the Philippines: Generation X’s Behavioral Intention to Use GCash Services

  Alyssa Cacas, Mariel Bea Alecar Diongson, Glenda Mica Olita

  2022-02-27

• Remote Working during the Covid-19 Global Pandemic and its Implications for Employee Motivation: Some Evidence from Nigeria through the Lens of Self-Determination Theory

  Charles Nwoko, Khashayar Yazdani

  2022-05-18

• Impact of Leader-Leader Exchange on Project Citizenship Behavior: Roles of Job Insecurity and Psychological Empowerment

  Shugang Xiao, Badrul Hisham Kamaruddin, Yang Tian

  2025-02-03

• Bridging the Gap: Understanding the Workplace Environment and Leadership Preferences of Generation Z

  Jeff LeBlanc

  2024-08-07